Our client is a Denver-based digital marketing agency dedicated to growing mid-market and enterprise-level brands. With over 65 clients in the past 10 years, they specialize in transforming potential into success through innovation, expertise, and data-driven strategies.
They are seeking a meticulous and data-driven Content Optimization Specialist to join their team. This role is ideal for someone with a deep understanding of SEO, keyword research, and competitive analysis, with a passion for creating effective content strategies.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals.
Competitive Analysis: Analyze competitors’ content strategies to uncover opportunities and gaps in the market.
Content Brief Development: Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices.
Collaboration: Work closely with content creators to ensure briefs are accurately followed and objectives are met.
Performance Monitoring: Monitor and report on content performance, making recommendations for ongoing optimization.
SEO Trends: Stay current with SEO best practices and industry trends to continuously improve strategies.
What Success Looks Like:
High-Quality Content: Produce high-quality content briefs that are clear, actionable, and aligned with strategic goals.
Improvement in Content Metrics: Achieve measurable enhancements in key content performance indicators such as organic traffic, keyword rankings, and engagement metrics.
Timeliness: Maintain a high level of efficiency in delivering content briefs and related materials, meeting or exceeding deadlines.
Client Satisfaction: Secure high client satisfaction ratings through effective content strategies and execution.
Professional Development: Demonstrate a commitment to continuous learning and improvement in the field of content optimization and SEO.
Required Skills and Qualifications:
Keyword Research: Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
Competitive Analysis: Strong experience in analyzing competitors’ content strategies.
Content Briefs: Ability to create clear, detailed, and actionable content briefs.
Analytical Skills: Excellent analytical skills and attention to detail.
Communication: Strong communication and collaboration skills.
SEO Tools: Experience with SEO tools and platforms.
English Proficiency: 100% fluent in English, with impeccable writing skills.
Bonus Skills:
Content Marketing: Background in content marketing or digital marketing.
SEO Best Practices: Understanding of SEO best practices and current trends.
Technical Skills: Familiarity with content management systems (CMS) and basic HTML.
Performance and Evaluation Criteria:
Content Quality: Ensuring high-quality content briefs that are accurate, detailed, and aligned with strategic goals.
Content Performance Metrics: Achieving significant growth in organic traffic, keyword rankings, and engagement metrics.
Timeliness: Meeting or exceeding deadlines for content brief delivery.
Client Satisfaction: Achieving exceptional levels of client satisfaction through effective content strategies and execution.
Professional Development: Actively engaging in relevant training, workshops, or courses to stay updated with industry trends and best practices.
This role offers an exciting opportunity for a Content Optimization Specialist to contribute to the growth and success of a leading digital marketing agency. If you are detail-oriented, data-driven, and passionate about SEO, we invite you to apply and join our client's dynamic team.
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