Concept Store Manager (Handmade Products / Artisan Crafts)

Skills

Key Responsibilities:

 Product Curation and Sourcing:

• o Identify and curate handmade products from artisans and craftsmen locally, regionally, and globally.
• o Establish and maintain relationships with makers to ensure a steady supply of unique and high- quality handmade items.

 Store Management:

• o Oversee daily operations of the physical and digital store.
• o Ensure the store’s visual merchandising aligns with its avant-garde and creative mission.
• o Manage inventory, pricing, and product placement to optimize sales.

 Marketing and Promotion:

• o Develop and execute creative marketing campaigns to promote the artisans and their stories.
• o Utilize both physical and digital channels to maximize the store’s reach and engagement.
• o Organize and participate in international fairs, trunk shows, pop-up events, and community engagement programs.

 Community and Customer Engagement:

o Foster a strong community around the concept store, emphasizing the value and stories behind

handmade products.

• o Develop and manage customer loyalty programs to build a dedicated customer base.
• o Handle customer inquiries, feedback, and complaints promptly and professionally.

 Digital Presence:

• o Maintain a robust digital presence through the store’s website and social media platforms.
• o Implement e-commerce strategies to increase online sales and visibility.
• o Create content that highlights the artisans, their crafts, and the unique value proposition of the store.

 Event Management:

• o Plan and execute product launch events and inspirational campaigns.
• o Coordinate and manage events that showcase artisans' work and engage the community.
• o Measure the success of events and adjust strategies accordingly.

 Growth and Development:

• o Develop strategic plans to grow the concept store both locally and globally.
• o Monitor market trends and adjust strategies to stay ahead in the handmade product market.
• o Collaborate with the Heenat Salma Farm team to align store activities with broader organizational goals.

Education and Qualification:

 Bachelor’s degree in Business, Marketing, Retail Management, or a related field.

 Proven experience in retail management, preferably in a concept store or a similar environment.

 Strong understanding and appreciation of handmade products and artisan crafts.

 Excellent organizational, communication, and interpersonal skills.

 Creative and innovative mindset with a strong ability to think outside the box.

 Proficiency in digital marketing and e-commerce platforms.

 Ability to travel internationally for fairs and events