Job Description Commercial Lead (
Job Number:
COM001097 )
JOB PURPOSE The Commercial Lead is responsible for maximizing sales through effective analysis and cultivating a strong brand image in stores. He/she maintains and creates a compelling brand image within specific markets by strategically selecting products, implementing pricing strategies, and conducting business and KPI analysis to stimulate growth.
RESPONSIBILITIES
- Monitor and analyze sales performance and business KPIs to identify areas for improvement and implement corrective actions as needed.
- Conduct necessary analysis and prepare commercial calendars by season, ensuring timely follow-up.
- Assist in developing the annual and/or seasonal sales budget for the area, monitor compliance with sales targets, and implement action plans accordingly.
- Oversee area-level stock levels, monitor product rotation, identify slow sellers and best sellers, and propose commercial activities to ensure profitability.
- Collaborate with the team to establish a compelling image that aligns with trends, customer needs, and the commercial strategy by regularly sharing pictures of visual and commercial actions.
- Participate in trade marketing operations, including in-store, mall-based, and outdoor events.
- Maintain daily communication and collaboration with relevant stakeholders. Cultivate strong relationships, involving the operations and HR departments, and actively participate in monthly focus meetings.
- Ensure that the floor layout adheres to brand guidelines and align with the commercial and visual strategy adopted and implemented in the region.
- Keep up-to-date on the latest fashion trends and organize workshops to enhance sales and overall brand image within the region.
- Specific for KIKO: Manage inventory, including cosmetics' expiry and FIFO (First In, First Out) concepts, to prevent writing off inventories after three years from production.
- Recruit, train, motivate, and evaluate the team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
LANGUAGE & TECHNICAL SKILLS
Language Proficiency - Fluency in English.
- Fluency in Arabic is a plus.
Technical Skills
- Proficiency in MS Office.
EDUCATION
Bachelor's degree in Business Administration, or a related field.
EXPERIENCE
General Experience Six to eight years of experience in Fashion Retail, or a similar role.
Managerial Experience
Three years of experience in a managerial role.
BEHAVIORAL COMPETENCIES
Customer Focus Builds strong customer relationships and delivers customer-centric solutions. For example, keeps in contact with customers to ensure problems are resolved, or to improve customer service. Studies customer feedback and emerging customer needs and uses these to determine some creative new ideas.
Decision Quality
Makes good and timely decisions that keep the organization moving forward. For example, knows when to act independently and when to escalate issues. Integrates various inputs, decision criteria, and trade-offs to make effective decisions. Typically makes good independent decisions.
Plans and Aligns
Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.
Drives Results
Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
Builds Effective Teams
Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals. For example, holds constructive dialogue with the team regularly; takes multiple perspectives into account when making decisions. Commits to and prioritizes the team's decisions in most situations; conveys team spirit.
Demonstrates Self-Awareness
Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. For example, actively seeks feedback from a variety of sources; asks clarifying questions to understand and improve own impact on others or on team performance. Reflects on and learns from own mistakes.
Primary Location
: Qatar-Qatar, Qatar Head Office
