Job Description
Position Type: Full-Time, Remote
Working Hours: EST
About Pavago:
Pavago is looking for an individual who specializes in enhancing businesses' online presence through effective SEO strategies, innovative marketing techniques, and data-driven decision-making.
Responsibilities:
Technical SEO Audits:
- Conduct comprehensive technical SEO audits to identify and resolve website issues.
- Ensure optimal site structure, XML sitemaps, and robots.txt configurations for search engines.
- Implement schema markup and other technical enhancements to improve search engine visibility.
On-Page SEO Optimization:
- Optimize website content, meta tags, and headings in accordance with SEO best practices.
- Collaborate with content teams to ensure that content is both search engine and user-friendly.
- Monitor and analyze on-page performance metrics to identify areas for improvement.
Local SEO Optimization:
- Develop and execute local SEO strategies to enhance visibility in local search results.
- Optimize Google Business Profile listings and local directory entries to boost online presence.
- Manage and build local citations to improve local search rankings and credibility.
- Conduct keyword research focused on local intent and competition.
Analytics and Reporting:
- Utilize tools like Google Analytics and Search Console to track website performance and user behavior.
- Create regular SEO reports detailing progress, challenges, and recommendations for improvement.
- Analyze competitor SEO strategies and provide actionable insights to stay ahead.
Collaboration and Training:
- Work closely with cross-functional teams, including marketing, design, and development.
- Provide SEO training and support to team members to enhance overall SEO knowledge.
- Stay updated on industry trends and algorithm changes to continuously improve strategies.
What Makes You a Perfect Fit:
- Passion for SEO: You have a genuine enthusiasm for SEO and a strong desire to help businesses succeed online.
- Collaborative Spirit: You thrive in a team environment and enjoy sharing knowledge with colleagues to foster growth.
- Detail-Oriented and Analytical: You possess strong analytical skills and a meticulous attention to detail, enabling you to solve complex problems effectively.
- Adaptability: You are flexible and open to learning new skills, adapting to changing trends and technologies in the digital landscape.
- Strong Communication Skills: You can articulate your ideas clearly and effectively, both verbally and in writing, making you an excellent collaborator and trainer.
Required Experience & Skills:
- 2+ years of experience in SEO, with a strong focus on technical SEO and local optimization.
- Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
- Solid understanding of on-page and off-page SEO techniques.
- Familiarity with HTML, CSS, and website performance optimization.
- Excellent communication and project management skills.
What Does a Typical Day Look Like?
Your day will start with a quick team meeting to discuss ongoing projects and priorities. You'll focus on analyzing website performance data, implementing technical SEO changes, and conducting audits. Collaborating with content creators, you’ll ensure new content is optimized for search engines. You may also work on local SEO audits, manage citations, and prepare reports with actionable insights. Throughout the day, you’ll stay in touch with team members to ensure alignment on strategy and goals.
