Specialist Performance Marketing & Analytics - Islamabad

Description :

Grade Level: L1 

Location: Islamabad 

Last date to apply: 17th September, 2024

What is Specialist Performance Marketing?

Jazz is a digital lifestyle partner for all Pakistanis focused on delivering exceptional user experiences for every minute of their daily lives. As we continue to expand, we're looking for a Performance Marketing Specialist to join our team. This role is ideal for someone who is passionate about digital marketing, data-driven, and eager to make a significant impact on app growth and digital services.

Specialist performance marketing & Analytics will manage reporting and performance of digital products through media outreach specifically digital. The candidate will present insights and data backed reports for effective user acquisition/retention/engagement to key marketing and other stakeholders.

The role reports to the Head of Media & IMX with an extended team of 7 team members.

Key Responsibilities:

• Monitor and analyze the performance of digital campaigns across various channels, including Google Ads, Facebook, Instagram, TikTok, and others.
• Create detailed reports on campaign performance metrics such as CPI, CPA, ROAS, LTV, and user engagement.
• Provide insights and recommendations to optimize campaigns based on data, identifying areas of improvement and growth opportunities.
• Develop and maintain real-time reporting dashboards using tools like Google Data Studio, Tableau, or Power BI to track key performance indicators.
• Ensure accurate data collection and integration from various platforms, including Google Analytics, Firebase, Adjust, AppsFlyer, and other relevant tools.
• Conduct regular A/B tests and experiments to evaluate the effectiveness of different creatives, targeting strategies, and bidding models.
• Analyze user acquisition funnels, optimize conversion rates, and identify the most cost-effective channels for acquiring high-quality users.
• Track and report on daily and monthly campaign spending to ensure adherence to budget limits.
• Work with the media finance team to reconcile spend and ROI, providing detailed reports on campaign efficiency and cost-effectiveness.
• Collaborate with the product, brand, and analytics teams to align reporting efforts with business goals.
• Present data-driven insights and campaign performance updates to stakeholders, making complex data understandable for non-technical team members.
• Stay updated with the latest trends in digital marketing and app growth, using historical data to forecast future performance and recommend strategic adjustments.
• Conduct competitive analysis to benchmark performance against industry standards.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Specialist performance marketing?

• Degree in Marketing, Business, Data Science or a related field.
• Up to 2 years of experience in in performance marketing with a focus on reporting and analytics, preferably within a mobile app environment.
• Experience of working in a tech/start-up/Digital and Lifestyle app will be bonus and shall be preferred
• Proficiency in analytics and reporting tools like Google Analytics, Firebase, Adjust, AppsFlyer, Tableau, Google Data Studio, and MS Excel.
• Strong understanding of app marketing metrics, including CPI, CPA, ROAS, LTV, and retention rates.
• Experience with data visualization and the ability to present complex data in a clear and concise manner.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Strong communication skills, capable of explaining data-driven insights to both technical and non-technical stakeholders.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• A passion for staying ahead of digital marketing trends and best practices.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.