Social Media Ads Specialist

Position Title: Social Media Ads Specialist Timings: 4:00pm - 1:00amLocation: Ikonic, Plot # 176, Korang Road, near Rahat Bakers, I-10/3 Islamabad,About Us:IKONIC is a US based IT company, headquartered in Miami, Florida. It is a group endeavor that mixes experience with agility, honesty, teamwork, trust, and insight into the future. We are a team of top-notch developers who believe in providing solutions to your every problem. Our previous projects and a journey of nine years make us the leading name whom you can trust for adding value to your business. We believe that we can present a solution to your every problem complementing innovation with sustainability. It is through our established repository of experiences that we offer a unique solution to every problem. Our services are available across the globe in a time zone aligned manner.Position Purpose:As a Social Media Ads Specialist, you will be responsible for creating, managing, and optimizing social media advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.Education & Professional Qualification:Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.Certification(s): Not mandatory but certification in a relevant field is a plus.Experience:Minimum 3 years of relevant experience as a Social Media Ads Specialist.Responsibilities:Develop and implement effective social media ad strategies aligned with business objectives.Develop and execute lead generation campaigns designed to drive traffic and increase qualified leads. Monitor campaign performance and adjust strategies to optimize results and achieve targeted growth metrics.Oversee and manage various lead generation campaigns across digital platforms. Analyze campaign data and traffic patterns to identify opportunities for improvement and ensure effective allocation of resources.Conduct audience research and segmentation to identify target demographics.Collaborate with the marketing team to align ad campaigns with overall marketing goals and initiatives.Design, write, and manage compelling ad creatives, including text, images, videos, and interactive content.Set up and manage ad campaigns on various social media platforms, including budget allocation and bidding strategies.Monitor and adjust campaigns based on performance metrics, optimizing for maximum ROI.Track and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-click.Provide regular reports and insights to the marketing team, highlighting campaign successes and areas for improvement.Use data-driven insights to refine and improve future ad campaigns.Conduct A/B testing on ad creatives, copy, and targeting to determine the most effective strategies.Continuously optimize ad campaigns to improve performance and reduce costs.Stay up-to-date with the latest trends, best practices, and algorithm changes in social media advertising.Undertake other duties and responsibilities as required to support departmental and organizational goals, ensuring flexibility and adaptability in fulfilling various tasks as needed.RequirementsProven experience in managing social media advertising campaigns, with a strong portfolio of successful projects. Proficiency in social media ad platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, Twitter Ads, etc.Strong analytical skills and experience with analytics tools such as Google Analytics, Facebook Analytics, and others.Excellent communication and creative skills, with the ability to write compelling ad copy and design engaging visuals.Strong project management skills, with the ability to handle multiple campaigns simultaneously.Up-to-date knowledge of social media trends, best practices, and platform algorithms.Certifications in social media advertising (e.g., Facebook Blueprint, Google Ads) are a plus.BenefitsEOBI Provident FundMedical Health InsuranceAnnual LeavesCasual leavesSick LeavesBereavement LeavesMarriage LeavesPaternity LeavesMaternity LeavesWhy Should You Join IKONIC?At IKONIC, we believe in providing development opportunities to all its employees which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.Market Competitive Compensation based upon your professional qualifications and skill set.As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.Note: Above goals and job descriptions are indicative and subject to change.