Senior Marketing Manager

JOB TITLE: Senior Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: SVP Marketing & Business Development

PURPOSE:

This role requires a unique blend of technical expertise and strategic marketing acumen to drive demand generation, brand awareness, and market positioning for our cutting-edge solutions. The incumbent will play a key role in developing and executing marketing strategies that translate complex technical capabilities into compelling narratives for diverse audiences, including enterprise customers, tech customers, partners, and business decision-makers.

KEY RESPONSIBILITIES:

• Marketing Strategy & Execution:
  • Develop and execute go-to-market (GTM) strategies for software, data, and AI-driven services and solutions.
  • Design and implement integrated marketing campaigns, leveraging digital, content, ABM, and event-based strategies.
  • Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
  • Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.
    
• Content & Thought Leadership:
  • Develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and presentations that effectively communicate technical value.
  • Partner with subject matter experts (SMEs) to create educational and thought leadership content around AI, data analytics, and software innovations.
  • Stay ahead of industry trends and translate emerging technologies into marketable insights and campaigns.
    
• Demand Generation & Growth Marketing:
  
  • Implement account-based marketing (ABM) strategies to engage high-value enterprise customers.
  • Optimize marketing performance through data-driven decision-making, leveraging analytics tools to track KPIs and campaign effectiveness.
    
• Cross-Functional Collaboration:
  
  • Work closely with domain experts and engineering teams to ensure technical accuracy in marketing materials.
  • Collaborate with sales teams to develop sales enablement tools, pitch decks, and training resources.
  • Manage relationships with external agencies, partners, and vendors to scale marketing initiatives.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Must-Have:
  • 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
  • Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
  • Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
  • Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
  • Excellent storytelling and communication skills to translate complex topics into compelling narratives.
  • Independent and Reliable: Thrives in a minimally structured and virtual work environment. Comfortable outside of a traditional, staffed office space.
  • Experience with marketing automation tools, CRM, and analytics platforms.
  • Strong analytical mindset with the ability to measure, optimize, and report on marketing performance.
• Preferred:
  • Experience marketing to C-level executives, IT decision-makers, and technical buyers.
  • Background in AI, data science, machine learning, or cloud computing marketing.
  • Familiarity with partner marketing and engaging partnership communities.