Senior Digital Marketing Manager

Employment Type: Full-Time
Working Hours: EST 

About Pavago:
We are seeking a talented and driven Senior Digital Marketing Manager to join our client’s team. This role involves managing diverse aspects of online marketing, including Google Ads, Facebook Ads, content creation, web development, and SEO. The ideal candidate will have a strong understanding of digital marketing strategies, technical expertise in web development, and a passion for delivering measurable results. Candidates with an IT background will have an added advantage in excelling in this position.

Key Responsibilities:

• Google Ads Management: Plan, create, and optimize paid search campaigns to drive traffic and achieve marketing objectives.
• Facebook Ads Management: Develop and manage paid social media campaigns on Facebook, ensuring maximum ROI and audience engagement.
• Content Creation: Collaborate with the team to create high-quality, engaging content for facebook. 
• Web Development: Assist in the design, maintenance, and optimization of websites to enhance user experience and meet business goals.
• SEO Strategy and Implementation: Develop and execute SEO strategies to improve organic traffic, keyword rankings, and online visibility.
• Performance Analysis: Monitor campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Collaboration with Teams: Work closely with cross-functional teams to ensure marketing efforts align with overall business goals.

What Makes You a Perfect Fit:

• Digital Marketing Expertise: Proven experience with Google Ads, Facebook Ads, and SEO strategies.
• Technical Skills: Familiarity with web development, WordPress, or other CMS platforms.
• Content Creator: Strong ability to create engaging and relevant content for digital platforms.
• Analytical Thinker: Proficient in analyzing data and generating actionable insights to improve campaign performance.
• IT Background (Preferred): Candidates with an IT background will have an edge in understanding technical aspects of web development and digital marketing tools.
• Adaptable and Self-Motivated: A proactive individual who can work independently and manage multiple tasks effectively.

What Does a Typical Day Look Like?
Your day will involve managing Google Ads and Facebook Ads campaigns, analyzing performance data, and optimizing campaigns to improve results. You will also contribute to SEO initiatives, create engaging content for digital platforms, and assist in web development tasks. Collaboration with the team and ongoing learning will play a key role in your daily activities.

Interview Process:

• Initial Phone Call: A brief conversation to assess your experience and fit for the role.
• Portfolio Review: Submission and review of your past work, including campaign examples, content, and SEO projects.
• Video Interview: A detailed discussion to explore your expertise in digital marketing, technical skills, and overall approach to the role.
• Final Interview: A comprehensive interview with the client to ensure alignment with the role’s objectives and expectations.
• Background Checks: Verification of references and past professional experience to confirm your suitability for the position.

Ready to Apply?
If you’re passionate about digital marketing, skilled in campaign management, and excited to contribute to a fast-paced team, we’d love to hear from you! Apply now to join a dynamic environment where your expertise will make a real impact.