PR Strategist

HRSI is seeking a "PR Strategist" on behalf of one of the leading media and advertising agencies.
The ideal candidate should have a strong understanding of social media platforms, media production, and communication, with the ability to craft impactful PR strategies aligned with digital objectives.

Position Title: PR Strategist - Executive
Employment Type: Full-Time & On-Site
Location: DHA, Karachi
Experience Requirements: 1-2 years of relevant experience
Educational Requirements: Minimum Bachelors degree in Business Administration/Media Sciences/Visual Studies or any relevant field
Job Responsibilities:

• Strong understanding of social media platforms
• Should be able to make an end-to-end PR strategy from consumer landscape, insights, big idea to campaign design and mechanics keeping digital objectives in view
• Must have strong grip on Power Point Presentation
• Possess good Research skills
• Must have worked on a specific PR campaign
• Updated with the new PR and Digital trends
• Know how to translate business objectives into PR objectives enriched by proprietary benchmarks
• Capable of general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-‐engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
• Lead proactive crisis communication strategies and mitigate potential negative publicity with clear, effective messaging.
• Should be able to execute the plan if required

Job Requirements:

• Relevant experience in PR strategy making, with proven examples of strategies developed for well-known brands in the digital space
• Planning publicity strategies and campaigns
• Knowledge of media production and communication
• Formulate PR plans and strategies
• Prior experience with copywriting, design, or production
• Insight of project management experience, with a focus on creative direction
• Good teamwork skills
• Strong attention to detail
• Creativity and writing skills