PPC Specialist

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We are looking for a PPC Specialist who can work with various aspects of website creation. Candidates should have the ability to develop website layouts, update sites with changes or new information, and work with other teams to create concepts and website flows. If that sounds like you and you are full of design creativity, then go ahead and apply.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  

  
  

• Certification(s): Not mandatory but certification in Google Adwords is a plus.

  
  

Experience:

• Minimum 1 year of relevant experience.
  

What We Offer:

• A wide range of challenging assignments, We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
  
• Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.
  
• Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
  
• A competitive compensation package, in line with your qualifications and experience.
  
• As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.
  

Responsibilities:

• Take an active role in developing digital strategies for clients.
  

  
  

• Conduct keyword research for the client’s business.
  

  
  

• Perform in-depth business analysis to understand client objectives, target audiences, and market trends.
  

  
  

• Develop and implement effective Google Ads strategies tailored to specific business needs.
  

  
  

• Set up and manage Google Ads campaigns across various networks, including search, display, video, and shopping.
  

  
  

• Conduct ongoing optimization of campaigns through bid management, keyword adjustments, and A/B testing.
  

  
  

• Monitor campaign performance, analyze data, and make data-driven decisions to enhance results.
  

  
  

• Create detailed performance reports, offering insights and recommendations for continuous improvement.
  

  
  

• Stay up-to-date with the latest Google Ads features, tools, and industry best practices.
  

  
  

• Monitor budget and optimize campaigns for maximum ROI.
  

  
  

• Must have prior experience in Facebook Ads and LinkedIn/Twitter Ads.
  

  
  

• Experience with Google Analytics
  

  
  

• Exceptional communication and time management skills.
  

  
  

• Strong working knowledge of Internet technologies related to media and site targeting, tagging, tracking, and content delivery.
  

  
  

• Working knowledge of copywriting.
  

  
  

• An inquisitive personality.
  

  
  

• Understanding of business and marketing.
  

  
  

• Proven experience in managing and optimizing Google Ads campaigns with successful outcomes.
  

  
  

• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  

  
  

• Expertise in the Google Ads platform, including conversion tracking, remarketing, and advanced targeting techniques.
  

  
  

• Excellent communication skills, both written and verbal, for clear and effective client interaction.
  

  
  

• Ability to work independently, man