Job Description
Job Summary:
As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.
Job Responsibilities:
- Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
- Conduct thorough keyword research to identify relevant search terms for services we offer
- Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
- Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
- Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
- Manage bid strategies and budgets to ensure campaigns remain within target KPIs
- Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
- Collaborate with the content, design and development teams to align ad strategies with overall business goals
- Provide insights and recommendations on new platforms or strategies to expand reach
- Regularly communicate with stakeholders regarding campaign performance and improvement plans
