Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.
Skills Requirements:
Successful track record to drive revenue, user acquisition, and brand awareness.
Experience of managing Meta & Google search campaigns in multiple countries.
Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive campaign ROI up.
Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.
Experience Requirements:
Minimum 2 years of relevant experience in a Digital Marketing Manager.
Education Requirements:
Bachelors Degree
Location:
Remotely working Pakistan Standard time Full time (Monday to Friday)
