Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.
Position Purpose:
We are looking for an experienced and result-driven Advertising Manager who will direct a company's advertising activities and staff members to develop creative, consistent brand-specific ad campaigns. Candidates will supervise other employees, establish project goals, and monitor, approve, and evaluate a project's status and impact. The role of this position requires an upbeat, energetic, motivated and well-rounded individual who has a passion for digital marketing.
RequirementsEducation & Professional Qualification:
Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
Certification(s): Not mandatory but Google Adwords or any other relevant certification is a plus.
Experience:
Minimum 4 years of proven working experience in a related field.
What We Offer:
A wide range of challenging assignments, We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.
Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
A competitive compensation package, in line with your qualifications and experience.
As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.
Responsibilities:
Develop digital strategies for clients.
Overseeing Advertising Junior staff members and other operations.
Working with staff members, clients and partners to establish and meet project goals, budgets and timelines.
Keeping track of ad spend and conversions.
Developing advertising strategies to increase buyer interest in products or services.
Monitoring project progress, from planning to execution and to ensure team members remain focused and effective.
Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools.
Initiating and directing research initiatives.
Developing digital advertising strategies to support and achieve business objectives.
Creating and evaluating data-driven, objective-based digital advertising initiatives.
Providing expert advice on marketing and advertising methods for new or existing services.
Establishing goals and needs for a specific campaign, designing ads to meet these goals.
Communicate with clients directly via phone or virtual meetings.
Analyze current Advertising trends and synthesize that information into actionable plans.
Placing targeted consumer ads on search engines, social media, or other digital platforms.
Managing and optimizing ad campaigns.
Conduct ongoing campaign management to ensure optimal performance and delivery of campaigns.
Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships.
Manage paid marketing campaigns to achieve client goals directly in the ad platforms.
Create new campaigns, develop concepts, and implement them across all marketing platforms.
Performing other relevant tasks as per requirement.
Requirements:
Must have prior experience in Facebook Ads, Google Ads, and LinkedIn/Twitter Ads.
Excellent communication, interpersonal, leadership, coaching, and conflict resolution skills.
Experience with Google Analytics.
Proven ability of leading a team.
Ability to analyze processes and information, identify problems and trends, and develop effective solutions and strategies.
Excellent communication, interpersonal, coaching, and conflict resolution skills.
Commitment to providing exceptional service to customers and support to staff members.
Must possess leadership skills.
Strong working knowledge of Internet technologies related to media and site targeting, tagging, tracking, and content delivery.
Strong knowledge of digital advertising trends and technologies.
Experience making decisions based on interpreting data.
Strong analytic skill-set and critical thinking skills.
Familiarity with Digital Advertising tools such as SEMRush, Ahrefs, etc. is a plus.
Familiarity with customer acquisition funnels – awareness, consideration, acquisition, and how to leverage media to speak to customers throughout the conversion path.
Proven ability to multitask, prioritize, and meet deadlines.
Experience working for international clients.
Experience with Google Drive and applications (Docs, Sheets, etc).
Excellent proficiency with Microsoft Office applications.
Be open-minded to new ideas, insights, and opportunities from all sources.
