Job Description
We are a dynamic and fast-growing digital marketing company looking for a highly skilled Meta Ads Expert to join our team. If you're passionate about leveraging the power of Meta's advertising platforms (Facebook and Instagram) to deliver outstanding results for clients, we want to hear from you!
Responsibilities- Develop, manage, and optimize Meta Ads campaigns (Facebook and Instagram) to meet client objectives.
- Conduct market research to identify target audiences and develop effective ad strategies.
- Create compelling ad copy, visuals, and A/B test variations to maximize performance.
- Monitor and analyze campaign performance metrics (CPC, CPA, ROAS) and optimize for better results.
- Collaborate with the creative team to design impactful ad creatives and videos.
- Conduct audience targeting through Meta's tools (interest-based, lookalike audiences, custom audiences).
- Manage and optimize ad budgets, ensuring maximum ROI for each campaign.
- Provide clients with regular performance reports and actionable insights.
- Stay updated with the latest trends, algorithm changes, and best practices in Meta advertising.
- Test new ad formats and explore different Meta products to ensure we are taking advantage of all available features.
Requirements
Requirements- Proven experience as a Meta Ads Expert or in a similar digital advertising role.
- Strong understanding of Facebook and Instagram Ads Manager, Power Editor, and campaign optimization.
- Hands-on experience with creating and managing large-scale ad campaigns.
- In-depth knowledge of performance marketing, conversion, and online customer acquisition.
- Experience with A/B testing, dynamic ads, and retargeting campaigns.
- Solid knowledge of Meta's analytics tools (Facebook Ads Manager, Audience Insights, and Business Manager).
- Strong analytical skills to interpret data and make campaign optimization recommendations.
- Ability to work independently and manage multiple campaigns simultaneously.
- Excellent communication and reporting skills to effectively present results and strategies to clients.
- A data-driven mindset with the ability to adapt to new trends and technology.
- Familiarity with Google Analytics and other tracking tools is a plus.
How to Apply: Interested candidates should submit their resume and a cover letter detailing their experience for the posted job.
Immediately following your application submission, you will receive a link to a mandatory assessment test. This test is crucial for evaluating your skills and aptitudes necessary for the position. Please ensure to complete the assessment promptly as part of the application process.
BenefitsCompetitive salary based on experience.
Work remotely from anywhere in the world.
Opportunity to work with a diverse range of clients in various industries.
Growth opportunities within a fast-paced, supportive, and collaborative team.
Access to professional development resources to keep up with the latest trends in digital marketing.
Flexible working hours and an open, collaborative environment.
