Job Description
Job Summary
The job holder is responsible for aligning the brand’s strategic direction along with development of long terms and short term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management and financial performance of brand.
Roles & Responsibilities
- Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.
- For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
- For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.
- For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
- For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
- To work with R&D for formulating new products agenda and recipe cost management.
- To Launch New Products / New Packs / Packaging as planned.
KPIs
- Financial: Market share improvement and improvement in Brand Health and Value
- Brand Communication & Development
- Market Share
- Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
- Improvement of internal processes & systems
- Continuously leading and driving innovation & learning
Work experience requirement
- 6 – 14 yrs. of relevant experience in assigned categories and products.
- Experience in assigned geographies.
- Strong analytical skills
- Willing to take initiative
- Capability to think for long term benefit of the brand
- Strong communication and interpersonal skills
Qualification
Must have a Degree and Maters in Marketing is preferable.
Competencies
Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
