Long-Tail ASIN Associate

A Little Bit About The Ambr Group
The Ambr Group was formed after the merge of two global operators and acquirers of 3rd-party consumer products brands, Suma and D1 Brands in April 2023. We are founders, operators, and eCommerce veterans who have built and run companies with billions of dollars in online revenue. We love building brands and celebrating the entrepreneurs who get them started. We're always looking to add exceptional people who are ready for a challenge and to take our business to greater heights. If you are passionate about e-commerce and building the future of digital commerce, we would love to meet you!
The Ambr Group team comes from a wide variety of professional backgrounds and countries, but we all share a few core beliefs. Here are a few:
 · We are fanatical about creating value for our brand sellers, customers, and Ambr Group's team members
 · We’d rather write the rules than follow someone else’s – there is always a better way
to do things
 · When it comes to building a world-class business, we shouldn’t compromise between
hard work and enjoying the journey – if we’re not having fun, we’re failing

The Opportunity:

• We are seeking a data-driven and results-oriented Long-Tail ASIN Associate to join our team. This role is critical to the success of our long-tail sales strategy, as it involves managing a diverse portfolio of ASINs and optimizing their performance on Amazon.
• The ideal candidate will have extensive experience in Amazon PPC campaign management and listing optimization. They will be responsible for actively analyzing performance data, refining ad strategies, and implementing best practices to maximize sales, profitability, and visibility.
• This position requires strong analytical skills, hands-on experience with Amazon advertising, and a deep understanding of Amazon’s marketplace dynamics.

Key Responsibilities:

• Amazon PPC & Performance Optimization:
• Own and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic, maximize ROI, and increase profitability.
• Continuously analyze and adjust bids, budgets, and targeting strategies based on data-driven insights.
• Conduct A/B testing on ad creatives, keywords, and bidding strategies to enhance campaign effectiveness.
• Monitor ACoS, TACoS, CPC, CTR, and conversion rates to optimize spend and efficiency.
• Stay updated on Amazon’s advertising tools, trends, and algorithm changes to refine ad strategies.
• ASIN Management & Listing Optimization:
• Manage and maintain a large portfolio of long-tail ASINs, ensuring their performance aligns with business goals.
• Ensure product listings are fully optimized with compelling titles, bullet points, descriptions, images, and A+ Content.
• Conduct in-depth keyword research and implement SEO best practices to improve organic ranking and visibility.
• Use data analytics and reporting tools to monitor performance, identify gaps, and drive continuous improvements.
• Sales & Market Analysis:
• Analyze sales trends, profitability metrics, and ad performance to inform pricing, promotions, and inventory strategies.
• Conduct competitor research to identify opportunities and threats in the marketplace.
• Provide weekly and monthly reports on ASIN and PPC performance, offering actionable insights and recommendations.
• Cross-Functional Collaboration & Issue Resolution:
• Work closely with marketing, inventory, and creative teams to align strategies and enhance product performance.
• Troubleshoot and resolve listing errors, suspensions, suppressed listings, and other account health issues.
• Maintain compliance with Amazon policies and best practices, proactively adjusting strategies as needed.

Qualifications / Requirements:

• 5+ years of experience in Amazon PPC management and Brand Management.
• Proven track record of optimizing and scaling Amazon advertising campaigns.
• Hands-on experience with Amazon Seller Central or Vendor Central.
• Strong analytical skills with experience in data-driven decision-making and performance tracking.
• Proficiency in Excel, data analysis tools, and Amazon advertising platforms (e.g., Amazon DSP, Trellis, Perpetua, Pacvue, or similar).
• Excellent written and verbal communication skills for reporting insights and collaborating with cross-functional teams.
• Ability to work independently, manage multiple priorities, and execute tasks with a high level of attention to detail.
• Problem-solving mindset with the ability to identify issues, analyze root causes, and implement effective solutions.
• Passion for e-commerce, digital marketing, and staying ahead of Amazon’s ever-evolving landscape.

Why Join Us?

• Work in a fast-growing, dynamic environment with opportunities to impact 44+ brands on Amazon.
• Collaborate with a talented and data-driven team focused on optimizing product performance.
• Gain hands-on experience with cutting-edge Amazon PPC strategies and best practices.