Job Description
About Devsinc
Devsinc is Pakistan’s top IT company, delivering world-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a LinkedIn Lead Generation Specialist who can strategically leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.
Job Description
As a LinkedIn Lead Generation Specialist, you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision-makers and driving leads that convert into business opportunities.
Key Responsibilities
- Lead Generation Strategy:
- Develop and implement LinkedIn-based lead generation campaigns tailored to B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Targeted Outreach:
- Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
- Send personalized and professional connection requests and follow-up messages to nurture leads.
- Content Utilization:
- Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
- Data Management:
- Maintain and update a comprehensive database of leads and contacts.
- Track progress using CRM tools to ensure consistent follow-ups and conversions.
- Performance Optimization:
- Monitor the effectiveness of lead-generation campaigns and suggest improvements.
- Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.
- Market Research:
- Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.
