Bayt.com
https://bayt.page.link/WD1kL32KGHAfuP1d9
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Job Description

We are seeking an experienced and dynamic Lead Generation Head / SDR to drive our B2B SaaS lead generation efforts. The ideal candidate will have hands-on experience with tools like Instantly, Apollo, LinkedIn Sales Navigator, and other prospecting platforms. You will be responsible for strategizing, executing, and optimizing multiple lead-generation approaches while maintaining a strong pipeline of qualified leads to accelerate business growth.


Key Responsibilities


  1. Lead Generation Strategy
  • Design and implement scalable lead generation strategies tailored to the B2B SaaS landscape.
  • Develop multi-channel outreach campaigns, including email, LinkedIn, cold calling, and paid ads.
Tool Utilization and Optimization
  • Leverage tools such as Instantly, Apollo, ZoomInfo, Salesloft, and HubSpot to identify, engage, and nurture prospects.
  • Continuously optimize campaigns and workflows for maximum efficiency and effectiveness.
Outbound and Inbound Outreach
  • Develop personalized outreach messages and sequences to engage prospects effectively.
  • Collaborate with the marketing team to align inbound lead generation efforts with outbound strategies.
Pipeline Management
  • Build and manage a robust pipeline of qualified leads using CRM tools.
  • Maintain accurate and up-to-date records of prospect interactions and follow-ups.
Market Research and Analysis
  • Conduct market research to identify target industries, personas, and trends within the B2B SaaS space.
  • Experiment with innovative approaches to outreach, including account-based marketing and content-driven lead generation.
Team Leadership
  • Lead and mentor a team of SDRs or lead generation specialists, ensuring consistent performance and growth.
  • Monitor team KPIs, provide regular training, and optimize workflows.
Collaboration
  • Work closely with sales and marketing teams to ensure alignment on messaging, goals, and target accounts.
  • Share insights and feedback on prospect pain points, objections, and buying signals.

Key Requirements


  • Experience
    • 5+ years in lead generation or SDR roles with at least 2+ years in a leadership capacity.
    • Proven track record in generating qualified leads for B2B SaaS businesses.
  • Tools Expertise
    • Proficient in Instantly, Apollo, LinkedIn Sales Navigator, CRM systems (e.g., HubSpot, Salesforce) and email automation tools.
  • Skills
    • Strong understanding of B2B SaaS sales cycles and buyer personas.
    • Exceptional communication, writing, and interpersonal skills.
    • Data-driven mindset with the ability to analyze performance metrics and adjust strategies.
  • Approaches
    • Hands-on experience with Account-Based Marketing (ABM), cold outreach, and nurturing campaigns.
    • Creative problem solver with the ability to test and implement new approaches for lead generation.
  • Qualifications
    • Bachelor's degree in Business, Marketing, or related fields (preferred).
    • Certifications in sales or marketing tools are a plus.
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