Lead Generation Executive

JOB TITLE: Lead Generation Executive

DEPARTMENT: Business Development

REPORTS TO: Team Lead

PURPOSE:

We are seeking a driven and communicative Lead Generation Executive to join our dynamic team. This role will play a crucial part in our growth strategy, focusing on generating high-quality leads, managing email campaigns, and ensuring optimal email deliverability. The ideal candidate will possess a blend of technical expertise in lead generation and email marketing, as well as strong experience with CRM systems, specifically Salesforce. If you are passionate about data accuracy, campaign management, and driving measurable results, we'd love to hear from you.

KEY RESPONSIBILTIES:

Lead Generation & Data Scraping

• Scrape bulk data from LinkedIn to extract relevant contact information for leads.
• Validate the extracted data to ensure its accuracy and completeness.
• Perform manual scrubbing of bulk data to ensure high data quality.
• Achieve daily targets of 1.5K–2K ready-to-use data points.

Email Marketing & Campaign Execution

• Utilize email marketing best practices to execute large-scale campaigns via Salesforce.
• Ensure email deliverability by managing domain health, including domain setup and warmup processes.
• Achieve and maintain a deliverability rate of 95%+ for all email campaigns.
• Execute mass email sends using Salesforce, managing large email lists and scheduling campaigns.
• Ensure campaign response rates of 3-4% or higher.

CRM & Salesforce Management

• Configure and manage Salesforce CRM for lead tracking, campaign management, and reporting.
• Maintain a clean and organized CRM system, ensuring accurate and up-to-date lead data.
• Monitor and analyze email campaign performance using Salesforce’s reporting and dashboard tools.
• Optimize lead generation strategies and email campaigns based on CRM insights.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• At least bachelor’s degree in Business Management, Marketing, or related field.
• 1-2 years of experience working in a software house or similar tech environment.
• Strong expertise in lead generation, including data scraping, manual scrubbing, and validation.
• Advanced Excel skills for managing and analyzing large datasets.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.