Job Description
Job SummaryWe are looking for a proactive and detail-oriented Lead Generation Associate to join our team. In this role, you will play a key part in identifying, qualifying, and nurturing potential leads to support our sales and marketing efforts. The ideal candidate is a self-starter with strong research skills, excellent communication abilities, and a passion for driving business growth. This is an excellent opportunity for someone looking to build a career in lead generation, sales, or marketing.
Key Responsibilities - Conduct research to identify potential leads using online databases, social media platforms, and industry-specific resources.
- Qualify leads based on predefined criteria to ensure they align with our target customer profile.
- Assist in developing and executing lead generation campaigns in collaboration with the sales and marketing teams.
- Use CRM and ATS tools to track, manage, and update lead information throughout the sales funnel.
- Perform outreach via email, phone, and social media to engage prospects and schedule meetings for the sales team.
- Maintain accurate and organized records of leads and prospects in the CRM/ATS system.
- Analyze lead generation metrics and provide regular reports to measure campaign effectiveness.
- Stay informed about industry trends and competitor activities to identify new opportunities for lead generation.