Inbound Marketing Specialist

Position Type: Full-Time, Remote
Working Hours: EST Time Zone

About Pavago:
Our client is seeking a talented Inbound Marketing Specialist to take full responsibility for their inbound marketing strategies, aimed at building brand identity and enhancing online presence. This role involves creating and disseminating engaging multimedia content to attract and retain a clearly defined audience.

Key Responsibilities:

• Inbound Marketing Strategy Development: Design and implement targeted content strategies that align with business goals, focusing on creating blogs, social media content, and lead-generation initiatives to guide prospects through the funnel.
• Content and Funnel Strategy Execution: Develop funnel strategies tailored to each stage of the customer journey, ensuring content aligns with specific touchpoints to effectively nurture and convert leads.
• High-Quality Content Creation: Write engaging, SEO-optimized content that resonates with target audiences and maintains a consistent brand voice across platforms. This includes performing keyword research to inform content topics, crafting clear and compelling headlines, and structuring content for readability.
• Editorial Calendar and Workflow Management: Create and oversee an editorial calendar to ensure timely, strategic publication of content. Coordinate with design, writing, and marketing teams to keep all projects on schedule and aligned with campaign objectives.
• Audience Engagement and Data-Driven Optimization: Leverage storytelling techniques to build community engagement and drive social sharing. Regularly analyze web traffic and engagement metrics to assess content performance and refine strategies.
• Cross-Functional Collaboration: Partner with product, sales, and marketing teams to ensure cohesive and impactful marketing initiatives, aligning inbound content with overall business objectives.

What Will Your Typical Day Look Like?
On a typical day as a Content Marketer, you will start by reviewing content performance metrics from previous campaigns, identifying trends and areas for improvement. You’ll collaborate with the creative team to brainstorm and plan upcoming content, ensuring alignment with marketing strategies. Writing, editing, and optimizing content for various platforms will be a significant part of your day. Additionally, you will engage with the audience on social media, respond to comments, and enhance community interaction. Finally, you'll prepare reports summarizing content performance and present insights to stakeholders.

Required Experience & Skills:

• Experience: Proven experience as a Content Marketer or in a similar role, with a strong portfolio of content.
• Technical Skills: Proficiency in content management systems (CMS) like WordPress, and familiarity with SEO tools and analytics platforms.
• Writing Skills: Excellent writing and editing skills, with a creative mindset to craft compelling narratives for diverse audiences.

What Makes You a Perfect Fit:

• Strong Organizational Skills and Attention to Detail: The ability to manage multiple projects effectively while ensuring high quality and adherence to deadlines is essential. This skill enables you to create a systematic approach to content production and strategy execution.
• Ability to Work Independently and as Part of a Team: Flexibility in working both autonomously and collaboratively is crucial in a dynamic environment. This ensures that you can take initiative on projects while also contributing effectively to team efforts.
• Passion for Content Creation and Storytelling with a Strategic Approach to Marketing: A genuine enthusiasm for crafting compelling narratives combined with a strategic mindset allows you to create content that resonates with audiences and aligns with business objectives.

Interview Process:

• • Initial Phone Call: A brief conversation to assess your experience and fit for the role.
  • Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
  • Final Interview: A discussion with the team to ensure alignment with Pavago’s business development goals.
  • Background Checks: Conduct swift verification of your references and past experiences.

Ready to Apply?
If you're passionate about creating exceptional content that drives engagement and builds brand awareness, we want to hear from you!