Growth and Operations Lead

Get To Know AimFit:
Empowering women is at the heart of everything we do. We know in our culture that women, as primary caregivers and nurturers, put their own health on the back seat to look after others. All evidence clearly points out that a health-conscious matriarch is better for the family, society, and economy. The barriers to women adopting a healthy lifestyle are real though – an absence of information, motivation, skills, spouse & family support, accessibility to places for physical activity, cost-effective services, and free time are real challenges. This is where AimFit comes in, AimFit is a fitness platform for women with a mission to make 110 million women in Pakistan the fittest in the world and change the future of our nation. We produce and distribute hyper-localised fitness content through our app and web products, targeting women and aim for our users to get hooked onto them.
We raised our Seed funding round in Sept 2020 and have been growing incredibly fast since. You can read more about it here: https://www.menabytes.com/aimfit-seed
We are hiring to expand our current team. Our team is currently small but growing fast so stakeholders joining now can expect to have a huge contribution towards the business and enjoy significant positions and stake in the company as we grow!
Job Overview:
AimFit is seeking a highly driven individual who can spearhead the expansion of our studios and digital platforms nationwide. The ideal candidate will be a dynamic individual who has the strategic vision to develop industry partnerships, the passion to increase access to fitness for women in Pakistan, and the capability to deliver a superior retail customer experience.
Job Description:
This role has 3 engines of growth Growth, Community and Innovation with a philosophy of Retail is Detail.

• Responsible for our P&L portfolio including impact driven decision making that drives both growth and operational efficiency. Growth will be driven through growth in revenue, margins, program innovation & workshops.
• Propose and manage our studio marketing plans including defining priorities, planning campaigns with the marketing team and driving community engagement. Focus on delivering additional value to our community via informative content, on ground/online activations and community group engagement.
• Recruit, motivate and develop the right team including setting them up for success through right skill development that accelerates growth. This includes both internal full time team and instructors/coaches.
• Maintain high level of service standards across all locations/platforms and continue to be industry leaders. Manage and leverage the back end systems supporting the front end operation to improve client experience, and sales conversion.
• Develop and drive our road map for studio expansion through a combination of business models including fully owned, franchise and joint venture to launch new cities. Plan expansion for digital platform through leveraging our production expertise + establishing new partnerships to expand reach.
• Stay abreast of local and global market changes, popular trends and industry dynamics to be able to introduce changes on your own.
• Establish a value system for team interactions including Sales, Instructors and Clients that drives a healthy culture of progress, empathy and camaraderie.

• Job Requirements:
• A minimum of 4+ years of relevant work experience in strategy, growth and operations including leading and managing teams.
• An entrepreneurial spirit, a keen eye for detail to drive operational excellence on ground and an analytical mindset to convert data into insights for an actionable growth plan that reaches thousands of women across Pakistan.
• Strong stakeholder management that can drive both internal and external alignment including the ability to develop talent and set OKRs to drive success in a rapidly changing environment.
• Invest in enhancing your own knowledge around women’s wellness including fitness, nutrition and wellness by following industry leaders via books, podcasts and YT series so you can be a wellness advocate + develop awareness of our programs and instructor differences + their revenue contribution.

Benefits:

• Industry competitive salary and benefits - we are your financial and physical wellness partner!
• Growth-oriented culture - build Pakistan’s biggest fitness movement for women with us and then take it global!
• Medical coverage and Stock options plan in an early stage company - we are your financial and physical wellness partner!
• Learning & Development - free courses on Coursera, and in-house mentorship
• AimFit Programs - safe to say you get free access to all our products ;)

Wrapping it all up:
At AimFit we are a young and dynamic team hungry for growth. We want AimFit to be the spearhead in the transformative fitness and wellbeing journey for millions of women around the world. With increasing proliferation of smartphones, high-speed internet connectivity, and an undeniable shift in consumer behavior, more inviting of digitization across all spheres from consumer to enterprise, we are well positioned to revolutionize the health and wellness space of this country, and play our part in building the ecosystem! You can hear more about why Pakistani startups are the next big thing by one of our esteemed investors here: https://www.youtube.com/watch?v=86kTUpNMXQ8. Our product and business model gives us a unique strategic advantage and opportunity to quickly expand all across MENAP, South-East Asia and beyond. As demonstrated by Spotify's synchronous launch in 100 countries including Pakistan recently, digital content can quickly transcend borders and we’re gearing up to do exactly that. If you are interested in witnessing and contributing first hand to the process of product-market fit and scaling a business, you might just find home with us!