Job Description
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industryTo achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!British American TobaccoPakistan has an exciting opportunity for a Digital Analytics Associate in LahoreDisclaimer:This posting is for future hiring needs. While the role is not immediately available, we are collecting applications in anticipation of upcoming opportunities and pipeline purposes. If you are a strong fit for the role, we will be getting in touch with you for the next steps.ROLE SUMMARYCollect data from various sources, develop reports, and work closely with the Digital Analytics team to uncover data-driven insights. Boosting team productivity and efficiency in delivering Digital Analytics prioritiesYour key responsibilities will include:Provide the company with continuous, objective, relevant information, and analysis to bring about end-to-end consumer journey evaluations (online to offline analytics)Accountable for delivering reports OTIF, as per the identified analytics framework.Provide inputs to the digital important metric setting by collating data across past campaigns and industry benchmarks.Work closely with Activation, IDT, Media agencies & Technical agencies to ensure the availability & accuracy of digital dataTrack performances & Analyse data for different brands and formats with the usage of various digital tools (e.g. Google Analytics, Sprinklr, Salesforce, SimilarWeb.Provide analysis and consolidation of all Digital Analytics (including website, social media, campaigns, system monitoring, surveys, dashboards, etc.Provide analysis and consolidation of all Digital Analytics (including website, Social Media, campaigns, system monitoring, surveys, dashboards etc)Drive improvements of current data & constantly explore new data sources/analytics toolsWhat are we looking for? Experience in Digital Marketing / Data / Analytics / Digital AgenciesFamiliar with digital analytics tools such as Google Analytics, Adobe Analytics, Sprinklr, PowerBI, Advanced Excel, Enterprise Data platformMarketing foresight with a strong awareness of global digital marketing trends & CapabilitiesAbility to present data in a structured framework that goes beyond numbers into actionable insightsAnalytical focus to demonstrate information to support the decision-making process within the businessTimely delivery of quality insight reports for digital touchpoints, launches & campaignsExperience in Digital Marketing platforms such as Meta Library, SEO, Data Scraping, etc. preferred.In-depth knowledge of enterprise data platforms and SQLWhat we offer you?We offer a market-leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentivesYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changesWHY JOIN BAT?We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential. #LI-NS2
