About the job
Email & SMS Marketing Manager will lead the email marketing team and this role involves creating messaging, coding, and executing email campaigns, as well as managing a team to ensure the successful delivery of our CRM marketing strategy.
Key Accountabilities:
1. Team Management
Oversee a team of email marketers, providing guidance, support, and performance feedback.
2. Lead Generation
Create and implement lead generation programs to increase the company’s subscriber base.
3. Develop and Execute CRM Campaigns:
Ensure Email and SMS marketing campaigns align with marketing strategy and business goals.
Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
Oversee and help execute Email and SMS deployments.
4. Campaign Analysis
Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
5. List Management
Manage and segment email lists to target specific audiences effectively.
6. Compliance
Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
7. Collaboration
Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content
8. Testing and Optimization
Conduct A/B testing and other optimization techniques to improve email and SMS performance
9. Reporting
Generate and present detailed reports on email and SMS campaign performance to stakeholders.
Education and Experience: