E-Commerce CRO Specialist - Karachi

Client company introduction: 
Client is a global frontrunner in championing skilled behavior change in the workplace. Established in 1992, our unwavering mission has been to revamp businesses by cultivating skills and habits that ensure the safety, health, and productivity of workers.
Throughout our 30-year legacy, we have forged solid partnerships with premier companies globally and prominent health and safety bodies.

Job Overview:
This role will be responsible for developing and managing an e-commerce website, ensuring it meets business objectives and user needs. This role will be responsible for optimizing our e-commerce website to increase conversion rates, enhance user experience, and improve upsell opportunities.

Responsibilities:

• Improve E-commerce Buyers Journey:
  This Role needs to Find and Implement the best e-commerce Tools/Plugins on the website to improve the buyer's journey.

  
  

• E-commerce Tech Standards:
  This role must have an advanced understanding of e-commerce Tech standards and should lead to getting them implemented

  
  

• Conversion Rate Improvement (CRO Standards)
  This role must have an advanced level of understanding of CRO improvement and standards.

  
  

• +3 Years Experience:
  This role must have +3 years of experience in the implementation of E-commerce CRO and Tech standards.

  
  

• Tech Expertise:
  Must have a technical understanding of E-commerce website and WordPress WooCommerce

  
  

• UI/UX Understanding:
  Must have good expertise in UI/UX improvement of website

  
  

Other Responsibilities

• Analyze website performance metrics, user behavior, and conversion data to identify areas for improvement
• Develop and implement A/B and multivariate tests to optimize landing pages, product pages, and checkout processes.
• Collaborate with UX/UI designers to create engaging and user-friendly website designs that drive conversions.
• Utilize tools like Google Analytics, heat mapping, and user session recordings to gather insights and inform optimization strategies.
• Create and maintain detailed reports on website performance, conversion rates, and testing outcome
• Work closely with the marketing team to align conversion strategies with overall marketing campaigns and promotions
• Stay up-to-date with e-commerce trends, industry best practices, and emerging technologies to continuously improve conversion strategies.
• Conduct user surveys and feedback sessions to gather insights and understand customer needs.
• Provide recommendations for website copy and product descriptions to enhance clarity and persuasiveness.

Qualifications:

• Bachelors degree in Computer Science or Marketing related fields

  
  

• Proven experience in e-commerce, digital marketing, or website conversion optimization.

  
  

• Strong analytical skills with proficiency in tools such as Google Analytics, A/B testing platforms, and heat mapping software.

  
  

• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and content management systems (CMS).

  
  

• Excellent communication skills and the ability to collaborate

  
  

  effectively with cross-functional teams

  
  
• Detail-oriented with a strong focus on results and continuous improvement.

Job Details:

Experience: 3+ Years
Work Days: Monday to Friday 10:30 AM to 6:00 PM
Location: Karachi

About Hr Ways

HR Ways - Hiring Tech Talent is the only dedicated Tech and Digital recruitment agency having worldwide first-class HR solutions. They work with the best software and digital agencies of the region to equip their clients with priceless industry insight and put everything theyve got into training and mentoring their candidates. With a focus on fast placements, quality on-boarding, and tenacious testing, HR Ways engages over 5000+ people on a monthly basis for opportunities that create disruption in the market.