Job Description
About the job Digital Marketing Operations
Experience Requirements:
- 2+ years of experience in digital marketing or marketing operations.
- Hands-on experience with Google Ads, Google Analytics, Meta Ads, and Hootsuite.
- Experience working in a multinational corporation or a regional marketing operations team.
Education Requirements:
- Bachelors degree in Marketing, Business, Information Technology, or a related field.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications.
Role Specifications:
Marketing Tools Deployment and Onboarding:
- Assist in the deployment and onboarding of marketing tools in the APAC region.
- Ensure proper maintenance and governance of these tools.
Access Management:
- Manage access requests for different marketing tools.
- Resolve access issues by coordinating with the Global Service Desk (GSD).
Platform Usage and Training Audits:
- Conduct audits on platform usage and training adherence.
- Provide support to ensure compliance and optimal use of the platforms.
Google Ads and Google Analytics Support:
- Create, update, and troubleshoot conversion events in Google Ads and Google Analytics.
Performance Reporting:
- Collate marketing performance reports from Meta Ads, Google Ads, and Google Analytics.
- Compile social media performance reports from Hootsuite and native platforms.
Social Media Management:
- Connect and reconnect social media accounts on Hootsuite as needed.
User Guide Preparation:
- Develop and maintain user guides for various marketing tools.
Skills Requirements:
- Proficiency in managing and troubleshooting conversion tracking in Google Ads and Google Analytics.
- Ability to collate and interpret performance data from various marketing platforms.
- Familiarity with social media management tools, particularly Hootsuite.