https://bayt.page.link/Mjy4WZz3QuZ13dZn8

Digital Marketing Manager

- Studywise
- Lahore, Pakistan

Today 2025/01/31

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Job Description

• Digital Campaign Management: Develop, execute, and manage digital marketing campaigns

with a strong focus on Google Ads, PPC campaigns, META campaigns, etc.

• Social Media Strategy and Engagement: Develop and evolve social media strategies that drive

engagement, revenue, and brand followership across platforms such as Facebook, Instagram,

LinkedIn, YouTube, and TikTok.

• Market Research and Analysis: Conduct thorough market research and analysis to identify

target audiences, industry trends, and competitor strategies to update campaign strategies.

• Cross-Functional Collaboration: Work closely with cross-functional teams, including sales,

developers, and others, to ensure cohesive and effective digital marketing strategies that align

with overall business goals.

• Advertising Budget Management: Manage advertising budgets, allocate resources effectively,

and optimize campaign spending to achieve desired outcomes and maximize ROI.

• Performance Measurement and Optimization: Measure and report on the performance of all

digital marketing campaigns, assessing against goals (ROI and KPIs) and optimizing strategies

based on insights.

• Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to

increase market reach, enhance customer engagement, and drive revenue.

• A/B Testing and Experimentation: Plan, execute, and measure experiments and conversion tests

to optimize campaign effectiveness and user experience.

• Customer Journey Analysis: Utilize strong analytical skills to evaluate the end-to-end customer

experience across multiple channels and touchpoints, identifying opportunities for

improvement.

• Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and

technologies, providing thought leadership and recommendations for their adoption where

appropriate.

Requirements• Proven experience as a Digital Marketing Manager or similar role, with a strong focus on paid

digital campaigns

• Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and

TikTok

• In-depth knowledge of Google Ads, PPC campaigns, and other paid advertising platforms

• Strong analytical skills with experience in market research and data-driven decision making

• Demonstrated ability to collaborate with cross-functional teams and manage complex projects

• Proficiency in using marketing and analytics tools (e.g., Google Analytics, SEMRush, etc.)

• Excellent communication and leadership skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s

preferred)

Benefits