Digital Marketing Manager

Client Company Introduction:
The company is a premier distributor specializing in cosmetic raw materials, operating within the B2B sector. Our dedication lies in sourcing and delivering high-quality ingredients that empower cosmetic manufacturers in Pakistan. As a pivotal player in the industry, the company pride themselves on its commitment to excellence and innovation.

Currently, the company seeking a dynamic professional to join its team. This role is pivotal in enabling the marketing team in promoting the diverse range of products it distributes, ensuring its partners receive unparalleled support and visibility in the market.

Position: Digital Marketing Manager

Job Description:

The company is seeking a dynamic and creative Digital Marketing Manager to join our team. The ideal candidate will possess a unique blend of skills in design, illustration, content writing, and website management. As a Digital Marketing Manager, you will play a pivotal role in shaping and promoting our brand across various platforms, ensuring a consistent and compelling brand narrative.

Key Responsibilities:

• Brand Strategy Development: Develop and implement brand strategies that align with our company's vision and goals.
• Design & Illustration: Create visually appealing designs and illustrations for various brand materials, including digital and print media.
• Content Creation: Write engaging and persuasive content for websites, social media, marketing campaigns, and other promotional materials.
• Website Management: Oversee and maintain the company's website, ensuring content is up-to-date, visually appealing, and user-friendly.
• Market Analysis: Conduct market research to understand consumer trends and preferences, and adjust brand strategies accordingly.
• Collaboration: Work closely with the marketing, sales, and product development teams to ensure brand consistency and alignment with business objectives.
• Campaign Management: Plan and execute brand campaigns across various channels, measuring effectiveness and making necessary adjustments.
• Brand Monitoring: Monitor brand performance and health, using analytics to track engagement and reach, and develop reports for senior management.

Qualifications:
Education: Bachelor's degree in Marketing, Design, Communications, or a related field.
Experience: 3+ years of experience in brand management, marketing, or a related field.

Skills:

• Proficiency in graphic design software (e.g., Adobe Creative Suite)
• Strong illustration skills
• Excellent content writing and editing abilities
• Experience with website management tools (e.g., WordPress, CMS platforms)
• Strong analytical skills and the ability to interpret data
• Exceptional communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines

Preferred Qualifications:

• Excellent writing skills
• Exceptional design skills
• Strong portfolio showcasing design and illustration work
• Attention to detail and creativity

Other Details:
Experience: 3 years
Work Timings: 10AM - 6PM
Work Days: Monday - Saturday
Work Mode: Onsite
Location: Shahrah-e-Faisal, karachi.

About HR Ways:
HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from the world's biggest SaaS Companies to the most competitive Startups. Find out more at www.hrways.co