Job Description
Company Description
Softpers Interactive is a full-service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to Fortune 50 companies and we not only help them grow but also make sure that the implementation of our technology solutions is seamless, pain-free, and result-driven
Job Description
Job Overview:
We are looking for a highly motivated and experienced Digital Marketing Expert. The ideal candidate will focus on content marketing, product marketing, SaaS promotion, and the promotion of productized services. You will play a crucial role in building and marketing the brand of Softpers and its sub-services.
Key Responsibilities:
- Develop and implement strategies to market SaaS products.
- Manage product marketing campaigns to increase customer engagement on various social media channels.
- Create content that aligns with product/services goals and promotes brand visibility.
- Execute project-based digital marketing initiatives to meet project-specific goals.
- Work on productized services and content that supports ongoing marketing projects.
- Develop blog posts, social media content, and case studies to drive engagement.
- Craft compelling content that supports both product and project marketing objectives.
- Promote and grow Softpers and its sub-services brand through strategic marketing initiatives.
Qualifications
- Manage and optimize brand presence across various platforms.
- Proven experience in digital marketing, specifically in IT services, SaaS and productized services.
- Strong understanding of product marketing and content marketing strategies.
- Ability to work independently and meet deadlines in a remote setting.
- Knowledge of brand development and project management is a plus.
Additional Information
Perks & Benefit
- Health Insurance
- Monthly Lunch
- Fuel Allowance
- Overtime Payment
- Paid Holidays
- Performance Based Bonuses
- Training & Development program
