Digital Campaign Manager

About Client Company:

The company was founded by compliance and risk management professionals with well over 100 years of experience to address the need for a results driven intelligence based modular platform that addresses key regulatory challenges for the financial services companies globally. Since the system is built by practitioners, it takes into account the structural, policy and operational difficulties faced by different types of financial services firms of various sizes and complexity. Our solution is available as a SaaS or as an onsite solution

Regional offices are in Karachi, Doha, Qatar, Canada and Bahrain.

Summary

Duties and Responsibilities

Campaign Strategy and Execution
Develop and implement comprehensive digital marketing strategies to drive organic and paid traffic.
Conduct thorough market and audience research to identify opportunities for content and campaigns.
Plan, create, and manage PPC campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and others.
Optimize ad copies, bid strategies, and landing pages to improve campaign performance and achieve KPIs.
Conduct A/B testing to refine and improve ad performance.
SEO/SEM Management
Develop and implement comprehensive SEO strategies to drive organic traffic and improve search engine rankings.
Monitor and optimize on-page and off-page SEO, including link-building and content optimization.
Regularly review and update meta descriptions, title tags, and other SEO elements.
Monitoring and Reporting
Utilize tools such as Google Analytics, Google Tag Manager, and other analytics platforms to track performance and user behavior.
Prepare and present reports on key metrics, campaign performance, and recommendations for improvement.
Implement tracking and measurement frameworks for all digital campaigns.
Stay updated with the latest digital marketing trends, algorithm changes, and industry developments.
Recommend and implement new techniques and strategies to maintain competitive advantage in digital marketing.
Azakaw Pakistan (Private) Limited
Skills
Proficiency with Google Ads, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, HubSpot, and Instagram. Familiarity with Ahrefs, Semrush, and Screaming Frog.
Strong understanding of HTML, CSS, JavaScript, and web development concepts.
Excellent analytical skills to interpret data and make data-driven decisions.
Experience with A/B testing and other performance optimization techniques.
Ability to work independently and manage multiple projects simultaneously.
Critical thinking and problem-solving abilities.
Excellent communication and interpersonal skills.
Team player with a proactive and tenacious attitude.
Works well in a team environment and with upper management.
Ability to effectively interact at all levels within the firm and with its clients.
Demonstrated ability to build and maintain effective relationships with stakeholders at all levels.
Experience (essential to any successful application)
Minimum of 5 years experience in digital marketing roles with a proven track record of establishing successful campaigns.

Qualifications
Minimum bachelors degree from a leading university with a concentration preferably in Marketing, Business, IT, or a related field.

Benefits

Competitive salaries and benefits package

Excellent working environment and opportunities for growth

International & entrepreneurial environment

Support to seek advancement toward partner status

Medical Insurance

Paid Leaves

End of Service benefits (Gratuity)

Provident Fund

Annual Bonus

Performance Based Bonus

Life Insurance

Experience: 5+ years
Location: Karachi (ONSITE)
Timings: Monday - Friday (9 AM to 6 PM)

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