Job Description
Support the editorial and SEO teams by preparing a keyword matrix, reviewing and optimizing content, and applying SEO best practices. Play a key role in driving high-ranking, SEO-friendly content, and fostering collaboration between editorial and SEO functions.
KEY RESPONSIBILITIES:
- Collaborate closely with writers and editors to produce and optimize SEO-friendly content that meets strategic goals, with a focus on user intent and delivering content that aligns with audience needs.
- Conduct keyword research and analysis, not just for search rankings but to map keywords to user journeys and ensure that content serves different funnel stages (awareness, consideration, decision).
- Analyze demographics and user behavior to tailor SEO and content strategies for different audience segments, ensuring that content resonates with the intended target groups.
- Integrate consumer psychology principles into content optimization to improve user engagement and drive conversions.
- Use SEO tools like SEMrush, Moz, and Ahrefs to analyze content performance and refine strategies based on user experience metrics like bounce rate, time on page, and conversions.
- Provide insights and recommendations on personalized user experiences in content, helping shape the narrative and flow to guide users toward desired actions.
- Research competitor strategies and adapt internal SEO approaches, focusing on differentiating user experiences to meet specific user needs more effectively.
- Continuously evaluate content to ensure it aligns with changing user behaviors, market trends, and search intent while driving traffic and engagement.
