Job Description
Employment Type: Full-Time, Remote
Working Hours: EST
About Pavago:
Pavago is seeking a Cold Email Specialist to join our client’s team. This role combines expertise in cold email outreach and data operations to drive lead generation, manage large datasets, and streamline automation processes. The ideal candidate should have strong experience in cold email marketing, data enrichment, CRM management, and automation tools like Smartlead, Apollo, Lusha, and Zapier.
Key Responsibilities:
- Cold Email Outreach: Build, launch, and optimize personalized cold email sequences, conduct A/B testing on subject lines and messaging, and track performance metrics such as open rates, reply rates, and bounce rates.
- Email Infrastructure Management: Configure SPF, DKIM, DMARC, and inbox rotation for high deliverability, implement email warm-up strategies, and maintain sender reputation by proactively managing blacklists and issues.
- Contact Enrichment: Enrich contacts from tools like Clay and Prospeo to find quality leads.
- CRM & Automation: Manage and optimize CRM platforms such as HubSpot, Salesforce, or Pipedrive, automate data movement between platforms, and ensure seamless integration using Zapier or similar tools.
- Lead List Building & Qualification: Use scraping tools like Apollo, Lusha, and Sales Navigator to build targeted lead lists, segment audiences, and implement behavioral tracking to refine targeting.
- Campaign Execution & Tracking: Oversee cold email campaigns, ensuring accuracy in execution, tracking, and reporting. Continuously optimize outreach efforts based on performance data.
What Makes You a Perfect Candidate?
- Cold Email & Lead Generation Expertise: Strong background in cold email outreach, deliverability, and lead qualification.
- Technical Proficiency: Experience with email authentication protocols, CRM systems, and automation platforms.
- Data-Driven Mindset: Ability to analyze data, track email performance, and refine strategies for better engagement.
- Process-Oriented: Skilled at creating scalable workflows and automation processes for efficiency.
- CRM & Outreach Experience: Hands-on experience with email outreach tools like Instantly.ai, Smartlead, and HubSpot.
Required Experience & Skills:
- Experience: 3+ years in cold email marketing, data operations, or CRM management.
- Technical Knowledge: Expertise in email infrastructure setup, authentication protocols, and automation tools.
- Data & CRM Management: Strong experience handling large datasets, ensuring data integrity, and automating workflows.
- Tools & Platforms: Proficiency in Smartlead, Instantly.ai, Apollo, Lusha, LinkedIn automation, and Zapier.
- Strategic Thinking: Understanding of segmentation, personalization, and engagement strategies for outbound campaigns.
What Does a Typical Day Look Like?
Your day will involve setting up and optimizing cold email campaigns, managing data operations, integrating automation workflows, and analyzing performance data. You will ensure high email deliverability, maintain CRM accuracy, and work with automation tools to drive efficient lead generation efforts.
Interview Process:
- Initial Phone Call: A brief discussion to assess your cold email expertise and data operations experience.
- Video Interview: An in-depth discussion about your email deliverability knowledge, CRM management, and automation strategies.
- Final Interview: A comprehensive discussion with the client to ensure alignment with the role’s objectives.
- Background Check: Verification of professional experience and references.
Ready to Apply?
If you are an expert in cold email marketing, data automation, and lead generation, we’d love to hear from you! Apply now and take the next step in your career as a Cold Email Specialist.
