Job Description
About Tekrevol:
Tekrevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. We have helped countless entrepreneurs achieve their goals and drive results by creating top rated mobile apps and websites.
As a global company, our aim isn’t just to create digital solutions but to help businesses achieve sustainable growth and scalability. Our teams and networks stretch across the United States and have extended its reach to Ukraine & the Middle East.
Job Description:
- Develop and execute a comprehensive brand strategy that aligns with the company's objectives and resonates with the target audience.
- Maintain and enhance the company's brand identity, ensuring consistency across all communication channels.
- Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.
- Create compelling and consistent brand messaging across various platforms, including website, social media, and marketing collateral.
- Oversee the design and content strategy for the company website, ensuring it reflects the brand's messaging and values.
- Collaborate with web developers and designers to create user-friendly and visually appealing web experiences.
- Optimize website performance, SEO, and user engagement to drive traffic and conversions.
- Manage landing page creation and optimization for various marketing campaigns and product launches.
- Conduct A/B testing and analyze user behavior to improve website and landing page effectiveness.
- Plan, execute, and monitor marketing campaigns to increase brand awareness and engagement.
- Manage the company's social media presence, including content creation, posting schedules, and engagement with the online community
- Develop and maintain relationships with media outlets and industry influencers to secure positive coverage and endorsements.
- Budget Management: Manage the brand marketing budget effectively, allocating resources to maximize ROI.
- Work closely with cross-functional teams, including marketing, design, and product development, to ensure brand consistency and alignment.
- Develop and enforce brand guidelines to ensure all brand-related materials adhere to the established standards.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of brand initiatives and make data-driven improvements.
- Ensure that all brand-related activities comply with legal and regulatory requirements.
- Conduct brand training sessions for internal teams and stakeholders to ensure brand alignment.
- Explore opportunities for brand expansion into new markets and customer segments.
- Develop and maintain a library of marketing and sales collateral, including brochures, presentations, whitepapers, and case studies.
- Collaborate with the content and design teams to create compelling marketing materials that align with brand messaging.
- Ensure all collateral is consistent in design, messaging, and branding.
- Distribute sales collateral to the sales team and provide training on how to effectively use it in client interactions.
Requirements:
- Minimum 3 years of experience in a related field with a lead or Manager.
- Bachelor's degree in marketing, business, or a related field (Master's preferred).
- Proven experience in brand management or marketing.
- Strong understanding of digital marketing and social media platforms.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to innovate in brand strategy.
- Strong project management and organizational skills.
- Proficiency in marketing analytics tools.
- Ability to work collaboratively in a team environment.
- Exceptional attention to detail and a commitment to brand consistency.
Shift Timings: Afternoon-Bi (03:00 p.m. – 12:00 a.m.)
