Brand & Communications Manager

Manthan and ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

• Will be responsible for handling the complete marketing & communication eco-system of the school and driving the brand messaging through various online & offline channels.
• Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
• Ensure the School’s USP is strongly reflected across various communication touchpoints.
• Creation, Management and regular updating of content, events, and updates across School Website.
• Creating and posting content on school’s social media handles to drive high engagement rate and reach.
• Managing Press Releases and building media relations in the local market.
• Managing the online brand reputation for the school through review generation & management.
• Writing regular blogs & articles that can help drive brand interest and SEO rankings.
• Handling all school internal communications in the form of principal updates, monthly newsletter, and other parent related communications.
• Creating new marketing collaterals (Brochures, Posters, e-mailers etc.) that can be used by marketing teams to support in various stages of customer buying cycle.
• Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications.
• Ensure the school space branding is interactive and engaging for new visitors and existing parents.
•  Strategize and execute new ideas, events, and initiatives to engage with prospective parents through offline channels.
• Supporting all school internal events in terms of promotions, designs, and branding.
• Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
• Monthly reporting on content performances across various communication channels.

Ideal Candidate Profile

•  3 to 4 years of minimum work experience in related field of communication, branding, and marketing.
• Strong content writing skills and experience of handling brand social media handles independently in previous roles.
• Good understanding of the digital marketing domain and various performance measurement analytics involved.
• Experience in writing press releases and managing PR distribution & media relations.
• Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.

ISP Leadership Competencies

1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.

2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback, supporting others in their continual learning, development and growth.

3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.

4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.

5. Resilience. Can deal with setbacks and challenges calmly and effectively.

6. Community Focus. It is committed to meeting and exceeding the needs and expectations of our students and their families.

7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.

8. Leading & Inspiring Others. Support encourages and inspires students, colleagues and teams so that they give their best.

9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.

10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.

12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.

13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.

14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.

ISP Commitment to Safeguarding Principles

Manthan and ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.