• Develop, maintain and update an appropriate communications strategy and work plan, which implements the corporate communications strategy, to build and expand the brand and reputation of WFP, and support fundraising activities.
• Track and analyze traditional and online media, to identify trends and/or issues, and propose solutions and ideas to improve the effectiveness of communication strategy and activities.
Write core communication products that effectively convey the desired messages to targeted audience(s) – field stories, media messages, news and press releases, speeches, op-eds.
• Plan and deliver communication campaigns that favorably impact the views of the public, opinion leaders, Nigerian government and donors to increase support for WFP and create an enabling environment for fundraising.
• Actively seek opportunities to generate news and media attention about WFP’s
operation and the issues relating to food security and Zero Hunger. Pursue interviews with national and international media news agencies covering television, print, radio and digital media. Develop strong working relationships with news agencies covering Nigeria.
• Maintain and develop a contact list of journalists and news agencies.
• Manage the flow of news/information about WFP’s work to the media, ensuring reputational risks are identified and managed.
• Generate and/or facilitate the production of donor specific visibility content including, text, photos, and videos for use across a range of platforms to support global and country fundraising activities.
• Coordinate and prepare accurate and timely reporting on communications activities that enables informed decision-making, evaluation of objectives and consistency of information.
• Build capacity of WFP staff on all aspects of external relations, providing advice, guidance and training to ensure consistent, quality communications activities that deliver the desired impact.
• Work in close collaboration with UN, news, and media partners to build national awareness and support for food security and Zero Hunger.
• Contribute to preparedness actions, providing technical recommendations and guidance and monitoring the management of communications specific risks.
• Manage digital and social media platforms used for official purposes with approved content, in coordination with the Supervisor. Maintain a social media calendar and content plans; develop content themes according to the calendar; ensure key deadlines are met for the dissemination of time-sensitive content. Identify key brand-building moments to engage audiences and create authentic and positive interaction with followers.
• Others as required, including contribution to the Emergency Preparedness and Response Plans (EPRP), Annual Performance Plans (APP) and Risk Mitigations among others.
• Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.
• A minimum of five years of practical professional (managerial) work experience in communication, print and broadcast media, or interactive digital media. International and national work experience including field work experience. Experience in utilizing specialist communications techniques to enhance functional outputs.
• Demonstrated leadership in managed small teams with related areas of expertise in the delivery of innovative communications projects.
• Demonstrated success in planning and implementing social media campaigns to achieve advocacy goals.
• Ability to translate technical and nuanced information into clear, emotional, and engaging content for broad public audiences.
• Experience in overseeing the development and implementation of social media videos and wider digital strategies. Experience of optimizing video content in these platforms.
• High level of analytical skills, excellent writing skills, communication campaign, Corporate Communications Strategy, Digital Media and ability and experience in the role of a spokesperson.
• Fluency (level C) in English language and Fluency (level C) and the languages of the duty stations. Intermediate knowledge (level B) of a second official UN language: Arabic, Chinese, French, Russian, Spanish, and/or Portuguese (a WFP working language) is an added advantage.
• Background/familiarity with Humanitarian operations
The UNITED NATIONS WORLD FOOD PROGRAMME (WFP) is the world’s largest humanitarian organization working towards zero hunger by 2030, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Powered by the passion, dedication and professionalism of our 20,000 staff worldwide, the United Nations World Food Programme (WFP) works in over 80 countries to bring life-saving food to people displaced by conflict and made destitute by disasters, and help individuals and communities find life-changing solutions to the multiple challenges they face in building better futures. In 2020, WFP assisted 115.5 million people – the largest number since 2012. On any given day, WFP has 5,600 trucks, 30 ships and nearly 100 planes on the move, delivering food and other assistance to those in most need. Every year, we distribute more than 15 billion rations at an estimated average cost per ration of US$ 0.61. We work to enhance nutrition in women and children, support smallholder farmers in improving productivity and reducing losses, help countries and communities prepare for and cope with climate-related shocks, and boost human capital through school feeding programmes. In conflict situations, we bring relief to exhausted populations and use food assistance to build pathways to peace and stability. For its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict, WFP was awarded the Nobel Peace Prize in 2020.
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