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Job Description

Purpose & Overall Relevance for the Organization:


Contributes to meeting or exceeding store sales and KPI targets by:


  • Building an emotional connection with customers and living the Brand Values.
  • Serving and selling to customers and conscientiously executing store operations.
  • Using his/her expertise and experience to provide feedback and support to selected team members.

Key Responsibilities:


  • Is aware of store targets and actively works to meet or exceed these by using all the resources available inside and outside of the store.
  • Identifies improvement opportunities and communicates suggestions to store management to drive commercial success.
  • Is a role model for customer service and boosts sales and Brand experience by using advanced sales techniques and appropriate elements of the adidas customer service model.
  • Shares his/her customer service experience and trains selected team members to fi ne-tune their service skills.
  • Uses advanced Category expertise and enthusiasm for the Brand to drive sales and customer loyalty in his/her Category.
  • Guides and trains selected members of the team on basic core and seasonal product knowledge.
  • Maintains an appealing, easy-to-shop environment for customers by consistently executing visual merchandising and housekeeping standards.
  • Complies with store policies and procedures to maintain a safe shopping and working environment.
  • Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor.
  • Completes sales transactions quickly and accurately while adhering to cash protection procedures.
  • Minimizes loss by actively maintaining sales floor awareness while serving customers.
  • Collaborates productively and respectfully with team members to meet or exceed store goals.
  • Makes himself/herself available to support other team members when needed.
  • Communicates a desire to learn and seizes all available opportunities to drive his/her development and increase performance Completes monthly training reports.

Key Relationships:


  • Customers
  • Peers & Supervisor

Knowledge, Skills and Abilities:


  • Advanced Retail Professional Competencies.

Requisite Education and Experience / Minimum Qualifications:


  • Minimum 6 months’ work experience in a sports/fashion customer- and commercial-focused retail environment with advanced selling experience and solid product, retail and industry understanding.
  • Basic numeracy and literacy and advanced verbal communication skills (additions based on market needs).
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