Director ,Frontline Marketing

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Job Description Summary:

• Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Campaigns).
• Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenditure) and local innovation opportunities
• Co-create on development of market-level innovation projects and provide market input for Operating Unit led Integrated Marketing campaigns (as applicable)
• Oversee localization and real-time amplification of Integrated Marketing campaigns within the country/region, providing input to relevant Integrated Marketing team
• Manage brand activation at the local level, including activations, consumer promotions, experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations
• Key marketing representative of respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Work closely with Franchise team, Bottlers and collaborate across all functions to deliver the plan as measured by volume, share and profit

Role Requirement

• Bachelors degree in Marketing or related fields
• 10+ Years of Marketing and leadership experience
• Direct experience with marketing activation
• Experience working in cross-functional and cross-geographical teams is preferred
• Ability to provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights)
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to provide input on media buying (in partnership with Marketing procurement), as necessary

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.