Discover a careerwith greater purpose
Start right here.
Analyst
Casablanca, Morocco Full time R1444249 Morocco
Job Description
IQVIA is looking for talented and passionate
PMR Analysts to join our Primary Market Research team in
Casablanca, Morocco. As Business Analyst you will be involved in the development and delivery of multiple market research projects for our clients including
Exploratory studies Brand Equity U&As Concept tests….
Our clients rely on our knowledge, experience, and aptitude for problem-solving to develop and optimize marketing plans across their markets and organizations. Our ability to leverage and manipulate data, coupled with our in-depth understanding of pharma industry and healthcare system, puts us in a unique position to deliver high-quality insights that address a variety of client needs.
Main Responsibilities
Under direct supervision, assists with the review and analysis of client requirements or problems and assists in the development of client solutions. Assists in the development of detailed documentation and specifications. Under close supervision, performs quantitative or qualitative analyzes to assist in the identification of client issues and the development of client specific solutions. Assists in the design and structure of presentations that are appropriate to the characteristics or needs of the audience. Proactively develops a basic knowledge of consulting methodologies and the life sciences market through the delivery of consulting engagements and participation in formal and informal learning opportunities. Engagement based responsibilities are assigned and closely managed by Consultants, Senior Consultants, Engagement Managers or Principals.
Desired Qualifications And Experience
Good analytical skills and Critical Thinking; Ability to analyze complex data, draw conclusions and succinctly summarize recommendations; Experience in consulting or pharmaceutical company is a plus ; Excellent Microsoft Office Skills: strong skills in working with Excel spreadsheets and creating presentations with Power Point; Bachelor's Degree preferably in Economics, Mathematical statistics or Computer Science (or equivalent in Medicine); Proficiency in English;
We offer
Career development from an Analyst to a Consultant /Manager / Principal role Attractive salary and benefits Participating in regional projects for top pharmaceutical companies
IQVIA is a leading global provider of management consulting, advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide . Learn more at
Store and/or access information on a device 469 partners can use this purpose
Personalised advertising and content, advertising and content measurement, audience research and services development 538 partners can use this purpose
Use limited data to select advertising 432 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 355 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 348 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 142 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 125 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 489 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 229 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 321 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 361 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or
