Our client is an innovative company at the forefront of the design and construction industry, delivering cutting-edge projects with a strong focus on quality and detail. They are seeking a Digital Marketing Specialist who is execution-focused and passionate about identifying and driving digital marketing opportunities.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Utilize Google Analytics to track, analyze, and report on campaign performance and website traffic.
Track Google Ads performance on HubSpot to measure the effectiveness of marketing efforts through the CRM.
Work independently with minimal supervision, taking full ownership of marketing tasks.
Handle basic social media tasks, posting authority-building content to enhance brand visibility (secondary focus).
Set up lead magnet forms and manage email automation through HubSpot for lead nurturing and conversion. (Note: Lack of HubSpot experience isn't a dealbreaker, provided you're a fast learner.)
What Success Looks Like:
Data-Driven Campaigns: Successful execution of digital marketing campaigns that drive traffic, leads, and conversions.
Lead Generation: Effective setup and management of lead forms and email automation to nurture leads and improve conversion rates.
Campaign Optimization: Continuous improvement of campaigns through performance tracking in Google Ads, Google Analytics, and HubSpot.
Qualifications:
Experience: 2+ years of hands-on experience in digital marketing, with a general understanding of Google Ads, Google Analytics, and HubSpot (or similar CRM).
Strategic Focus: Ability to develop and implement inbound marketing and paid advertising strategies to generate high-ticket sales leads.
Self-Sufficient: Comfortable working autonomously with minimal micromanagement and eager to take initiative.
Growth-Oriented: Strong desire to develop into a well-rounded marketer and grow into a leadership role.
Communication: Fluent in English, with excellent verbal and written communication skills.
Industry Interest: Passion for the design and construction industry is a plus but not required.
Bonus: Familiarity with Google Ads.
Opportunity:
If you are a versatile and results-driven digital marketing professional who thrives on managing paid advertising, lead generation, and CRM platforms, we encourage you to apply. This role offers the opportunity to grow into a marketing leadership position over time.
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