Senior Paid Media Executive

Senior Paid Media Specialist

Job Description

We're seeking a skilled Senior Paid Media Specialist to join our team. As a key member of our marketing department, you will play a role in driving brand awareness, generating leads, and achieving business objectives through effective paid media strategies.

Key Responsibilities

• Campaign Planning and Execution: Develop and execute comprehensive paid media campaigns across all major social channels, including Facebook, Instagram, LinkedIn, Snapchat, and TikTok.

• Optimization and Analysis: Continuously monitor and optimize campaign performance, leveraging data-driven insights to maximize ROI.

• Google Ads and GA4 Expertise: Demonstrate proficiency in Google Ads and Google Analytics 4 to measure campaign effectiveness, track conversions, and identify optimization opportunities.

• Integration and Automation: Implement seamless integrations between various marketing tools and platforms to streamline workflows and enhance efficiency.

• Recommendation and Strategy: Provide expert recommendations on paid media strategies, including channel selection, budget allocation, and targeting for B2B and B2C clients.

• Stay Up-to-Date: Keep abreast of industry trends, emerging technologies, and best practices in paid media to ensure optimal campaign performance.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.

• Minimum 2-3 years of experience in paid media, with a strong focus on social media advertising.

• Proven track record of successfully managing and optimizing paid media campaigns.

• In-depth knowledge of Google Ads, Google Analytics 4, and social media advertising platforms.

• Strong analytical skills and ability to interpret data to inform strategic decisions.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Proficiency in Arabic and English language.