Senior Manager - Strategy & Insights
Full-time
Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Job Description
The role involves leading the development and execution of our client's communications strategy. This position requires a self-sufficient individual with a deep understanding of effective frameworks, capable of leading client discussions and developing comprehensive communication narratives. Your responsibilities also include cultivating excellent relationships with both the client and the internal creative team, providing clarity, direction, and inspiration.
Technical & Product
Develop insight-led creative briefs that blend strategic rigor with creative inspiration. Craft effective campaign narratives with the power to change human behavior. Build and present strategy-led presentations that bring big ideas home. Work hand-in-hand with the creative director to develop award-winning work. Collaborate with the client to define business problems, and then provide strategic solutions that align with business goals. Lead workshops and collaborative sessions to foster strategic and creative thinking within client and internal teams.
Business Acumen & Operational Efficiency
Apply business acumen to develop strategies that align with the agency group's goals. Optimize operational processes to improve efficiency and deliver on strategic objectives. Accelerate project outputs through effective frameworks. Stay up-to-date with current trends and be the primary resource for emerging platforms, social media best practices, and new products and tools.
Innovative & Analytical Mindset
Lead workshops and collaborative sessions to Coster innovation and creative thinking apply an analytical mindset to evaluate the effectiveness of narrative strategies Play a key role in shaping and delivering strategic recommendations that drive client success
People & Leadership
Takes initiative to challenge an established point of view with respect and openness. Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. Able to handle complex issues and make decisions even when missing information. Capable of proactively developing meaningful relationships with key decision makers. Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally. Able to build succession plans and grow and mentor future talent. Able to provide constructive feedback to others in a timely manner. Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people. Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share. Able to motivate their team to pursue goals and deliver beyond their beliefs. Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due. Empowers individuals to solve problems with full support when needed. Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback. Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them. Proactively and continuously work towards improving effective team working and collaboration. Able to handle complex messages and is able to convey issues to facilitate others' understanding. Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust. Capable of creating opportunities for others to grow and demonstrate their learning agility. Drives a culture of trust with peers, clients and other stakeholders.
Self
Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success. Able to set high impact objectives and goes above and beyond to exceed performance. Able to demonstrate agility and flexibility to respond and reprioritize based on different situations. Able to constructively challenge the status quo and take risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity, transparency and humbleness. Showcases resilience and maintains drive and a positive outlook when faced with challenges. Actively listens and is receptive to others' feedback on performance. Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned. An early identifier of change, able to proactively develop and share plans to seize opportunities. Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges. Able to listen to other people in a way that they feel understood, and is respectful of others. Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally. Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
Senior Manager - Strategy & Insights
Sofil Center, Beirut, Lebanon * Full-time
