Sales Manager- FMCG

Job Location: Beirut, Lebanon

Company Sector: FMCG Distributor

Key Responsibilities:

1. Sales Strategy & Planning:

• Develop and execute sales strategies to achieve business objectives, including market share growth, revenue targets, and distribution expansion.
• Identify opportunities for growth within the market, leveraging consumer insights and market data to inform sales strategies.
• Set sales targets and KPIs for the team, ensuring they are aligned with broader company goals.

2. Team Leadership & Development:

• Lead and manage the sales team, including Territory Sales Representatives, Key Account Executives, and other field personnel.
• Set performance objectives for the sales team and ensure they are met through regular reviews, coaching, and development.
• Foster a high-performance culture by providing ongoing training, motivation, and feedback to the sales team.

3. Sales Execution & Territory Management:

• Oversee the execution of sales initiatives in various regions, ensuring optimal coverage and presence in key markets.
• Work with the sales team to secure new retail and distributor partnerships and manage existing relationships to maximize sales opportunities.
• Monitor and support the field team in maintaining strong retail execution, including stock availability, merchandising, and promotions.

4. Key Account Management:

• Develop and maintain strong relationships with key retail chains, wholesalers, and distributors to ensure the brand's prominence in-store.
• Negotiate contracts, promotional agreements, and incentive programs with key accounts to maximize sales and shelf space.
• Collaborate with marketing and trade marketing teams to ensure effective execution of promotional campaigns within key accounts.

5. Sales Performance Tracking & Reporting:

• Monitor and analyze sales performance data, providing regular reports on sales trends, product performance, and team activity.
• Use sales analytics to adjust strategies and ensure targets are being met, recommending corrective actions when necessary.
• Provide regular updates to senior management on sales forecasts, opportunities, and challenges.

6. Budget & Resource Management:

• Manage the sales budget, ensuring resources are allocated effectively to support the team in achieving its objectives.
• Ensure that spending is optimized for maximum ROI across all sales activities

7. Market Intelligence & Competitor Analysis:

• Stay informed about industry trends, regulatory changes, and competitor activities, providing insights to the team and senior management.
• Use market intelligence to identify new business opportunities and stay ahead of competitors.

8. Collaboration with Other Departments:

• Work closely with the marketing, trade marketing, and product development teams to ensure alignment between sales initiatives and overall company objectives.
• Provide feedback from retailers and distributors to help inform product development and marketing strategies.

Requirements:

• Bachelors degree in Business Administration, Marketing, or related field.
• Min 8 years of experience within the FMCG sector, with at least 3 years in a managerial role
• Proven track record of achieving sales targets and managing a sales team effectively.
• Strong leadership and team management skills
• Deep understanding of the FMCG market dynamics in Lebanon, including competitors, customer behavior, and market trends.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to analyze data and make strategic decisions.
• Ability to travel to different areas in Lebanon when needed.
• Fluent in English