Regional Marketing & Communication Leader ME&A

Our client is a multinational company with Global Operations. They have their regional office for the Middle East and Africa in Lebanon- Beirut and are currently seeking to recruit an experienced Marketing and Communication Lead in Beirut.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Work with the internal and external stakeholders to help maintain & improve social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Solid understanding of CRM systems and how it integrates into the marketing campaign
• Manage the relationship with the external data providers/suppliers to ensure day-to-day data administration tasks are carried out effectively including, data cleansing, data management and any project specific requirements.
• Responding to, qualifying, and tracking Inbound Leads and Requests.
• Managing the lead qualification, tracking and dissemination process
• Maintain Database Integrity.
• Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).

Keywords indicators:

• Marketing Leader
• Marketing & Communication
• Digital Marketing
• Budget Management
• Content Strategy
• Product Launch
• SEO
• Digital Campaigns
• Events
• communication & PR

Requirements:

• BA degree in Marketing or related fields, business studies
• 3-5 Years of experience in Marketing in a reputable company
• Excellent Command of English and Arabic language, French is a plus
• Masters degree is a plus