- Responsible for promoting registered products or group of products, answering queries, providing advice and introducing new products to healthcare professionals
- Perform duties in accordance with Malia Group Policies and Procedures.
On Targets and market coverage
- Achieve sales targets in the designated territory while following the correspondent call cycle set by the Field Manager
- Maintain accurate coverage of designated territory by visiting set number of doctors and pharmacies per day
- Present promoted products by following steps of the call (Opening-Questioning-Promoting-Commitment-Closure) to healthcare professionals
- Conduct customer segmentation in line with Pharmaline guidelines to ensure target customers are approached with the optimal tools and frequency and provided with best-in-class customer service
On Customer Satisfaction
- Understand, identify, and fulfil customers’ needs and market insights to ensure achievement of short-term and long-term business objectives
- Feed Field Manager about customer complaints and non-conformities. Participate in their investigations and adjustments
- Maintain the customer database up to date to ensure full understanding of customer needs to be able to timely fulfil them
- Build sustainable positive relationships with target health care professionals
On Medical Support & Marketing
- In coordination with other medical representatives in the same area, submit to direct manager the name of suggested Doctors to provide marketing support, for final approval
- Get Doctors’ commitment on prescribing Pharmaline products. Perform proper follow-up, in accordance with direct manager, on doctors’ support and report any discrepancy to be resolved on the spot
- Use product resources during doctors’ visit (educational materials/programs, samples) in accordance with their intended purposes to support appropriate product use and indication
On Product Knowledge
- Answer satisfactorily all clients’ questions by having comprehensive knowledge of products he/she is responsible for
- Have the knowledge in Anatomy, Physiology and Pharmacology to understand the drug Interaction with the body and be prepared to any requirement from visited customers
- Possess the prescribing Information and safety comprehensive knowledge of the marketed products he/she is in charge of, in order to provide doctors with approved fair, balanced, and accurate information
On Competitors and Market Knowledge
- Conduct ongoing analysis including Market, Competitive, and Business Intelligence and report all findings to Field Manager
- Monitor the activities performed by competition by gathering information with staff in doctors’ offices, employees in competitive companies and other sources, in order to maintain competitive advantage
On Events and Campaigns
- Attend events/occasions with doctors (luncheons, diners), to strengthen relationship with the medical community
- Attend congresses, seminars, and gatherings, in order to build distinguished relationships with doctors and assist the Marketing Department in promoting Pharmaline products
- Attend and/or prepare campaigns, in order to promote Pharmaline products among patients
On Reporting
- Comply with reporting obligations, by filling after each visit, on Mobile Solution the requested information
- Submit weekly report, duly filled to Field Manager and recommend ways to enhance and improve the work