Implement and execute marketing initiatives set by the management team to enhance brand visibility and drive sales performance, achieving both qualitative and quantitative targets.
Collaborate with internal teams and external partners to deliver outstanding results, ensuring all activities are conducted in accordance with company policies and procedures.
Perform duties in accordance with Malia Group policies and procedures.
On Marketing
- Assist in creating compelling product literature, brochures, presentations, and other marketing materials that effectively communicate product features and benefits
- Collaborate with marketing agencies to develop and implement in-store branding strategies, ensuring timely and effective execution
- Work with the field team to design visually appealing and impactful in-store displays that capture customer attention and showcase products effectively
- Assist in executing pre- and post-launch plans for new products, including price positioning, target market identification, launch events, and promotional initiatives
- Keep management informed of competitive activities and market trends to support strategic decision-making
Data Analysis
- Monitor and assess the effectiveness of marketing campaigns, analyzing data and metrics to identify areas for improvement and recommend actionable initiatives
- Provide product knowledge sessions for the sales team and help identify untapped opportunities to drive sales and meet targets
- Analyze sales data and other key metrics to assess the impact of in-store branding and identify opportunities for optimization
On Stock Management
- Support in monthly stock and order management processes
- Coordinate transfer requests to remote warehouses based on monthly forecasts
On Reporting
- Assist in preparing and submitting monthly executive reports
- Support in developing and submitting the annual departmental Business Plan