Marketing Coordinator

Are you a marketer with a passion for technology? Do you excel in bringing creativity and precision to your work? If so, we want you to join our team as a Marketing Coordinator! In a dynamic environment where each day is unique, you’ll be at the heart of tech innovation, empowering people and organizations to Reimagine Everything!

About the role:

As a Marketing Coordinator, you will play a crucial role in bridging the gap between strategy and execution. You will optimize our marketing activities to ensure our brand message reaches the right audience effectively. You will support our broader marketing strategy by coordinating key initiatives, managing our social media presence, and providing insights through market research.

Key responsibilities:

Content creation and curation

• Develop original content, including text, images, videos, and graphics, tailored to each social media platform.
  
• Curate and adapt relevant content from other sources to share with the audience, ensuring it aligns with the brand's voice and messaging.
  
• Collaborate with other teams (e.g., marcom, design) to ensure consistency in branding and messaging across all social media channels.
  

Social media management

• Develop and execute social media strategies that align with broader marketing and business goals. Identify target audiences and create tailored content plans for different platforms (e.g., LinkedIn, Instagram, X).
  
• Set specific goals and KPIs (e.g., increasing engagement, followers, brand awareness) for social media activities.
  
• Collaborate with the marcom specialist and growth manager to ensure social media activities are integrated with broader marketing campaigns.
  
• Monitor social media channels for comments, messages, and mentions, responding promptly and professionally. Engage with followers and potential customers by liking, commenting, and sharing user-generated content.
  

Newsletter

• Develop content themes that add value to subscribers while promoting brand awareness and driving business goals.
  
• Curate engaging and informative content, ensuring it is visually appealing and on-brand.
  
• Analyze key metrics and optimize newsletter performance through strategic timing, design, and audience segmentation.
  
• Ensure compliance with email marketing regulations and best practices.
  

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
  
• 2-3 years of experience in social media management and content creation. A B2B technology background is a plus.
  
• Proficiency in social media management tools and email marketing platforms.
  
• Excellent writing and communication skills, with the ability to craft messages for different audiences and platforms.
  
• Creative thinker with a talent for storytelling and engaging audiences.
  
• Meticulous attention to detail.
  
• Ability to conduct comprehensive market research and share actionable insights.
  
• Analytical thinker with strong problem-solving skills, results-oriented mindset, and the ability to handle multiple projects simultaneously.