Description
Position at GroupM Nexus
Senior P e rformance executive , GroupM Nexus
Po sition Title : Senior Performance Executive
Location : Beirut
About GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
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Position Overview
We are looking for a detail-oriented and results-driven Senior Performance Executive to join our dynamic marketing team. In this role, you will be responsible for planning, executing, optimizing, and scaling paid media campaigns across multiple digital platforms.
Key Responsibilities:
To draft paid performance proposals and presentations. Consult and guide team to design and implement biddable strategies for a diverse portfolio in the MENA region Work closely with the operation teams to ensure campaigns are hitting their KPIs by providing optimization guidance and support with troubleshooting Be the point of expertise in client conversations about Biddable Strategies and best practices Lead on clients on- boarding and support with their technical setup across biddable platforms Develop strong and trusting relationship with clients by providing innovative solutions to help them achieve their business objective Work closely with key publishers to stay on top of industry trends and build an innovation roadmap for our key clients Work on Quarterly Business Review by consolidating insights and recommendations Deep understanding of the biddable advertising ecosystem: activation platforms, tagging, measurement, data providers, DMP/CDP, etc. Be the go-to-person for all things biddable by providing training, consultation, best practices, updates on platforms and support to various team members as needed Lead on cross-functional digital projects such as data partnerships, attribution modeling, DCO, etc. Own the biddable section for new business pitches by showcasing forward thinking, strong understanding of biddable capabilities and story telling
K EY Skills Experience
Proven experience of at least 2-3 years within a similar role in an agency Team player with time-management skills Proven experience in managing, launching & optimizing campaigns on Google Ads, Meta Business Manager, Snapchat, X, LinkedIn, & TikTok Strong client relationship and ability to design biddable strategies Innovative thinking with an entrepreneurial approach Critical thinker and problem-solving skills Strong leadership, attention to detail and organizational skills Detail oriented with analytical, communication and presentation skills (both verbal and written) Strong understanding of tracking ecosystem: MMP, Analytics360, and Campaign Manager Good to have: Facebook Blueprint, SA360 & DV360 certifications, Analytics360 certification, Campaign Manager certification * Good to have: expertise across Paid Social, Paid Search and Programmatic