Job Description:
Job Title: Media Buyer and Planner, Media, Carat, dentsu
Work Location: Beirut, Lebanon
Job Level: Executive
Job Type: Full-time (Remote)
About dentsu international:
We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organisations and clients across key iconic brands advertising globally to maximise the value of our customer portfolios to drive hyper-personalised marketing and creative strategies
Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage. This includes a wide range of services to clients across media, advertising creative, PR, television format production, sports stadium adverting, talent and influencer engagement, app and website development, game development, programmatic advertising, IT consultancy, and data products, analytics and insights.
Your role:
The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Media Planner’s key skills-set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behaviour, strong negotiation skills and great attention to detail.
Your key responsibilities:
Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget. Work closely with account, creative, consumer insights and other senior media partners. The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers. Develop multi-media media plans Present plans to the client brand group, with assistance where necessary of more Sr. media team. Maintain strong relationships with media suppliers and stay abreast of market conditions. A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy and consumer – media relationship. Campaign maintenance ensuring quality control and adherence to overall media plan objectives Utilization and knowledge of syndicated media, research, and other data resources Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans Good understanding of client’s business and competitive landscape Active participation in account status meetings. Develop/assist with development of POVS Preparation of client media performance documents Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment Active participant to the overall billing process - responsible for collecting and inputting data
Skills and Experience:
Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred 1-2 years in media agencies Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Who we are looking for:
Communication Skills: The ability to clearly explain media strategies and objectives to clients, teams, and stakeholders.
Proficiency in drafting reports, emails, proposals, and media plans. Listening attentively to client needs and understanding feedback to improve campaigns.
Negotiating better media rates, placements, and value-added services with media vendors to optimize the client’s budget.
Ability to evaluate audience insights, media trends, and ROI on advertising campaigns. Ensuring accuracy in media plans, scheduling, buying, and billing to prevent costly errors and missed opportunities.
Monitoring campaigns closely and making adjustments when necessary to stay on track.
Adapting to changes in market conditions or unexpected challenges and adjusting media plans accordingly.
Managing multiple clients and media buys simultaneously, meeting deadlines, and prioritizing tasks effectively. The ability to handle the pressure of tight deadlines while ensuring the quality of the work is not compromised.
Working well with internal teams and external partners to achieve campaign goals.
Adapting to shifting client needs and campaign objectives with ease.
Thinking outside the box to identify unique and innovative ways to reach target audiences.
What can we offer you:
Financial Compensation:
Competitive financial package. Annual economy return tickets to home country for self and family (spouse and children, if applicable). Annual bonus (based on company profitability and employee performance).
Health and Wellbeing:
Flexible remote-model and working schedule. Private personal healthcare. 3 wellness days to boost your energy and recharge yourself.
Company Perks and Culture:
Highly diverse, multicultural & collaborative team spirit Regular team socials through-out the year
Professional Development & Growth:
Dentsu University – internal online platform, access to ongoing online training and development opportunities to enhance your skills and advance your career. Internal mobility opportunities and regional exposure across MENA
Diversity and Inclusion:
Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!
Please apply online and your application will be reviewed against our requirements. If your profile matches our business requirements, our recruiters will make sure to get in touch with you soon. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
"We are building the new by connecting the different."
Location:
Beirut
Brand:
Time Type:
Full time
Contract Type:
Permanent
