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Full Time Employee
10-49 Employees · Business Consultancy Services - Software Development - Computer Hardware & High-Tech Manufacture

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Job Description

Key Responsibilities:

  • Content Strategy and Development:
  • Develop and execute a content marketing strategy that aligns with Omniful’s growth objectives, focusing on lead generation, brand awareness, and thought leadership.
  • Create and manage a content calendar covering blogs, whitepapers, case studies, eBooks, infographics, email campaigns, and more to engage various audience segments.
  • Collaborate with SEO and Growth teams to optimize content for search and distribution, ensuring all content is discoverable, relevant, and impactful.


  • Audience Engagement and Funnel Optimization:
  • Craft content for every stage of the funnel, from awareness to decision, ensuring that messaging aligns with the needs and pain points of our target audience.
  • Develop personas and audience profiles to better understand our target market, tailoring content themes and formats to resonate with specific segments.
  • Analyze content performance metrics to identify and refine top-performing topics, formats, and distribution channels, optimizing for conversion and engagement.
  • Cross-Functional Collaboration:
  • Work closely with Product Marketing, Sales, and Customer Success to gather insights, align messaging, and create materials that support sales enablement and customer education.
  • Partner with Demand Generation to integrate content into multi-channel campaigns, ensuring consistent messaging and a cohesive brand experience across all touchpoints.
  • Collaborate with external writers, designers, and agencies as needed to enhance content production quality and expand capacity.


  • Brand Voice and Thought Leadership:
  • Develop and maintain Omniful’s brand voice across all content, ensuring consistency, clarity, and professionalism.
  • Position Omniful as a thought leader in operational and supply chain management by creating insightful, research-backed content that addresses industry trends and challenges.
  • Identify opportunities for guest contributions, interviews, and collaborations with industry experts to further establish Omniful’s authority in the market.





MINDFREE Consulting logo
MINDFREE Consulting

…See more With a global mind-set of professional expertise and having strategically established associates worldwide, we are an exemplary consultancy service provider based in Dubai. Our exclusive operations extend across the Middle East & African region. Our company’s business module revolves around operating as a real partner and consultant to our customers, which entails working strategically with them by understanding their structure, culture and assessing their needs. We work towards enhancing their business processes, while ultimately providing value through our robust recruitment and consultancy services. The illustrated paramount factors have helped us to instil within the company a working environment focused on corporate compliance & process alignment. Thus, giving us an additional edge to adapt to the diverse business ethics and economic trends specifically in the regions we cover.

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