Business Development and Marketing Specialist

We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of  leading brands like McDonald's, General Motors, and American Express.

Role Overview

We are seeking a talented Business Development & Marketing Specialist to join our team. In this dual-focused role, you will be responsible for growing the agency's business through proactive marketing initiatives while also responding to RFPs and developing compelling proposals. The ideal candidate will be a strategic thinker with exceptional communication skills who can effectively position our agency's capabilities to potential clients and maintain our strong brand presence.

Key Responsibilities

Agency Brand Management and Uplift

• Maintain and evolve the agency's brand identity, ensuring consistency across all touchpoints
• Develop and implement strategic marketing plans to enhance agency positioning
• Monitor industry trends and competitor activities to identify opportunities for brand differentiation

Content Creation and Distribution

• Create compelling articles, case studies, and thought leadership pieces that showcase agency expertise
• Develop content calendars and distribution strategies across multiple platforms
• Collaborate with internal subject matter experts to produce valuable industry insights

Events Management

• Plan and execute agency participation in industry events, conferences, and networking opportunities
• Organize and manage internal events, workshops, and client appreciation functions
• Measure and report on event ROI and lead generation performance

Internal Communications

• Develop and manage internal communication strategies to keep team members informed and engaged
• Create regular updates on agency achievements, upcoming opportunities, and strategic initiatives
• Support leadership in communicating vision, values, and organizational changes

Talent Communications and Programs Marketing

• Work with HR to promote employment brand and recruitment initiatives
• Create marketing materials for professional development programs
• Highlight employee success stories and agency culture through various channels

Proposal Development and RFP Responses

• Lead the development of compelling proposal documents and pitch decks
• Coordinate inputs from various departments to respond to RFPs effectively
• Customize presentation materials to address specific client needs and requirements
• Develop a systematic approach to managing the RFP response process

Newsletter and Email Marketing

• Design and implement engaging email marketing campaigns targeting prospects and clients
• Produce regular agency newsletters highlighting services, case studies, and thought leadership
• Analyze email performance metrics and optimize campaigns accordingly

SEO Presence

• Develop and execute SEO strategies to improve agency visibility in search results
• Conduct keyword research relevant to agency services and target audiences
• Collaborate with website team to implement SEO best practices
• Monitor and report on website analytics and search performance

Community Management

• Manage agency presence across social media platforms and WhatsApp groups
• Develop engaging social content that reflects agency culture and expertise
• Monitor and respond to online engagement, fostering meaningful conversations
• Build and nurture relationships with industry influencers and partners

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years of experience in marketing, business development, or agency environment
• Exceptional written and verbal communication skills
• Experience with proposal development and RFP responses
• Proficiency with social media platforms and content management systems
• Strong project management abilities and attention to detail

Preferred

• Experience marketing professional services or working within an agency setting
• Knowledge of SEO principles and digital marketing best practices
• Familiarity with email marketing platforms and analytics tools
• Portfolio demonstrating successful marketing campaigns or content creation
• Experience with graphic design and presentation software

Personal Attributes

• Self-motivated with ability to work independently and as part of a team
• Creative problem-solver with strategic thinking capabilities
• Excellent time management skills and ability to handle multiple priorities
• Relationship-builder who can connect with diverse stakeholders
• Passion for marketing and staying current with industry trends

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